With the decline of retailers (more than 1,600 stores set to close this year) and the growth of online shopping, subscription box services are on the rise – offering wine, cosmetics and even beard lotion to your doorstep.
Now, our little princesses can finally get in on the fun! This month, toy subscription box company Pley launched a brand-new limited edition, Disney Princess subscription, mystery box designed to empower girls.
For just $24.99 you’ll get a mystery box containing between 4-8 Disney Princess toys, activities and fashion accessories (all have $50+ retail value).
Each bi-monthly box tells the story of a new princess and, like a rags-to-riches princess story, the shipping box magically transforms into a castle, boat, or tower that can be decorated and played with, both reducing waste and increasing play value.
Little girls everywhere will anxiously await the sound of the doorbell, announcing their Disney Princess Pley Box delivery.
“Instead of throwing the packaging away, our physical shipping boxes become a part of the princesses’ story. Each box has instructions that transform the shipping box into a playable toy such as a castle, boat or a carriage that can be decorated and played with,” said Pley CEO Ranan Lachman. “We call it ‘Pleycycle,” and are proud to be a leader in reducing the environmental footprint of toy packaging.”
The box will be offered at a limited quantity and timed for delivery with the new Beauty and the Beast movie, a live-action retelling of the Disney classic coming to theaters in March!
See the trailer below: