Just saw a commercial for Pajama Jeans, which are really just jeggins, jeans made out of lycra leggins materials. They are made to fit like chic “painted on jeans” in dark denim and from the commercial above look to be focused and tailored to moms on the go.
The commercial was hokey and reminded me of the Snuggies TV ad, but notice how the makers of the Snuggie have been raking in the dough, eh?
Could these be the next “mom jeans”? Here’s a little something about the company I found online:
We were noticing that people were wearing their pajamas on airplanes and in grocery stores. But a lot of people have mixed feelings about it because they think it’s inappropriate and sloppy,” Stacey Buonanno, merchandising manager for The PajamaGram Company, maker of the double duty “denim,” explained to StyleList.
A lot of people wear their workout clothes out. But we thought it would be easy to take a pair of jeans, style them similar to a yoga pant, give them all the jean detailing, but make them stretchy and soft so that you wouldn’t mind wearing them to bed,” she told us.
Adding that, “The cool thing about the fabric is that the outside looks like a typical twill but it definitely has more of a jersey feel. And the inside is really, really brushed, so it almost feels like the inside of sweatpants or fleece.”
It appears I must be late because these things have been on The View and Rachel Ray already.