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the great

Jessica Alba Hosted East Hampton Launch and Charity Event

Third-time mom-to-be Jessica Alba hosted an event last Saturday, August 5 with her company, The Honest Company as part of a collaboration and new partnership with her stylist team at the Great and the diaper and newborn essentials collection for impoverished women charity  Baby2Baby.

At the East Hampton event, stylists and designers Emily Current and Merritt Elliott celebrated the launch of their upcoming limited-edition diaper collection for The Honest Company under a fun and quirky  decorated Sperry tent.

Our other Bellyitch Bumpwatch alums Molly Sims and Rachel Zoe were there as well.

“Em, Mer, and I have been working together for a while,”  Alba explained to Vogue magazine. “They have been my stylists for a few years now. They [also] do a collection for Pottery Barn, they started a brand called Current Elliott, and then a second brand they started is called The Great. We did a lot of sharing about being women entrepreneurs and having young families. We all have kiddos, and we talked about how do you try and do it all. Often, we feel like we’re compromising something, and we can’t do it all. We talked about how powerful would it be to collaborate and do something really cool and give back. [Our friend] Kelly Sawyer runs Baby2Baby, which is now a national diaper bank program that gives back the basic essentials to families in need, things that we really take for granted—everything from diapers and wipes to lotions to backpacks and shoes. Things that we probably don’t think twice about, but there are millions of families in this country that literally have to choose between food or diapers or they reuse dirty diapers throughout the day.”

Fun times!

Also, her two daughters Haven Garner and Honor Marie were in attendance  at the event which raised money for the no profit on which Zoe, Sims and Alba are board members.

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