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The huffington Post

Bellyitch alum Rochelle Humes co-hosts AOL’s first British Web Video Series

being mum

British TV personality and girl band member Rochelle Humes, a Bellyitch alum, launched a 13-episode web series “Being Mum” with co-host TV presenter Tess Daly yesterday, July 13, as part  AOL’s first British web video series.

The Verizon-communications owned American digital media company, well-known for being an Internet and email pioneer, inked a deal with Nestle to exclusively sponsor the online only show.

The program tackles what it’s like to be a mother and features interviews with top British celebrities and personalities. Being Mum will discuss everything form being a working mom, pregnancy, the highs and lows of pregnancy and motherhood, and raising children.

During a special pre-launch episode last week, UK singer Alesha Dixon talked about hiding her pregnancy  for 6 months while taping the show Britain’s Got Talent and having to ignore the baby frantically kicking every time a bell would ring during production.

Another Bellyitch Alum, ex Spice Girl girl band member Emma Bunton was featured in that July 9 special last week.

Each Monday, for the next six months, a new episode will be made available on a dedicated website, via mobile devices, on the AOL On app and set top boxes.  Jade Jagger and Paralympian and London 7/7 bombing survivor Martine Wright are among other future guests.

Nestle will run baby milk, and SMA Nutrition ads around the content and will include an unskippable 30-second pre-roll ad before each episode.

tess dayly

TV presenter Tess Daly interviews singer Alyesha Dixon

 

“Mums are now more than ever turning to digital and social platforms to find useful, helpful content, supporting them as a mum,” Anne-Luce Guedj, consumer marketing manager at Nestlé Nutrition, said in a press release.”SMA Nutrition’s partnership with Being Mum allows us to integrate our messaging with relevant, original, quality content and deliver an audience at scale across a number of publishing platforms and devices.”

New research from UK YouTube mom community Channel Mum and UK media market research group Kantar Media indicates that young Briitsh moms are open to consuming video content, and millineal moms, especially, “often seek both entertainment and practical help from video content, suggesting there’s a market for brands who can help ‘reassure’ them,” Guedj said.

It will also show on all of the AOL On network sites including The Huffington Post UK, Telegraph Media Group, Trinity Mirror, Local World and TalkTalk. The exclusive sponsorship is for the entire six months.

AOL is also planning another UK series titled “30 Something” with Richard Bacon, which is currently in production.

The future is digital video content and it’s great to  see AOL jump on the opportunity to support content providers that bring messages to the evergreen market of pregnant, new and veteran moms.

*hint hint to anyone who wants to sponsor us for 6 months** lol.

 

So an “Uber for Kids” car service is here

A San Francisco start up has created what is being called “Uber for Kids”. 
Essentially, the app Shuddle enables ride sharing where a fleet of all women drivers (currently) picks up kids who need rides to sporting games, practices and other extracurricular activities and takes them to their destination.
As with Uber and Lyft, a booking (which must be done by 10 am the day before with Shuddle) sends the image and name of the driver. The parents provide a password which the driver must repeat and the kid knows.
And also like with the popular ride share apps like SideCar, there is a GPS transmission of the vehicle and route that the parents can monitor to track the vehicle their precious kids are in as it travels to the destination. Also, no kids who require car seats are allowed. 

Shuddle’s Nick Allen founder told The Huffington Post that it is a mere coincidence that all its drivers are female but chalks it up to them getting all the women who don’t feel comfortable being Uber drivers. 

The added requirements for Shuddle drivers beyond criminal histories, DMV records, and employer reference. All drivers must either have kids of their own or have the experience of having worked with kids at some point. 
“Think of your driver as a neighbor who you can count on,” Allen said.
The 11 person company has faised $2.6 million in funding  from various angel- and institutional investors, and plans to expand beyond San Francisco, where it is currently only available. 
photo: Facebook

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