I admit to being a fan of brands but not necessarily because of the label solely. I appreciate quality construction in clothes and products. Typically, brand name items carry a heftier price because they are made of higher quality materials and are better put together. This means they will typically look more refined and last longer than a less expensive version. Certainly, there are several lower priced items that are made very well and sold at general consumption stores like Target. I think of Isaac Mizrahi’s Target brand (below). There are parents out there who are brand name obsessed before they have children and continue to be after their kids come into this world. Not sure what qualifies as a brand obsessed parent and if you too are one?
You know the type that only shop Pottery Barn for their Kids. Who look down at plastic Toys R Us playground equipment because their children can only be seen swinging from natural oak equipment installed from the ground up.
|Isaac Mizrahi’s Fall 2009 collection|
Their kids only wear Gap, Hanna Andersson, Gymboree clothes and won’t be caught dead in a Walmart or Target originals, even if it is Carters for Walmart brand.
Their appliances are stainless steel from exclusive limited release companies in Japan or Scandinavia.
Their children go to the best schools in the region.
They avoid bulk discount stores like Costco, BJs and Sam’s Club because the find the clientele too common.
Their cars come equipped with bike racks on the top. No Jeep Wranglers or American cars will do.
But a Land Rover, yes! Yes indeed!
Yup, those guys! LOL!