Tonight at 11:55pm ET, ABC’s Nightline will be airing a segment on luxury strollers.
The produced segment will launch with a discussion of how an episode of Rachel Zoe‘s Bravo reality show, The Rachel Zoe Project, sparked a sharp interest in the Bugaboo Missoni Cameleon stroller after Zoe was seen pushing her infant son Skylar in it after the broadcast.
The segment will also discuss how in this economy families are still clamoring to purchase strollers that retail at over $600 and upwards to $2,500.
I can’t help to think that the producer of this piece might have coasted by Bellyitch when doing research since the blog’s “Most Expensive Stroller” post receives 40% of Google traffic for that topic.
Luxury strollers being a status symbol is NOT a new trend as the segment teaser pitches or asks. In any event, I’ll be watching tonight as I’m particularly interested in seeing how the spin ultimately pans out on this story.