|Moms in Sarasota support the national Target nurse-in campaign Source|
Target said it has a longstanding policy of supporting breastfeeding in its stores.
“Guests who choose to breastfeed in public areas of the store are welcome to do so without being made to feel uncomfortable,” Target spokeswoman Jessica Carlson told CNN.
“Additionally, we support the use of fitting rooms for women who wish to breastfeed their babies, even if others are waiting to use the fitting rooms,” her statement read.
“We continually educate our team members in stores across the country on store policies to ensure all guests have a great experience. We worked with this guest directly to address her concerns and are sorry any inconvenience it has caused,” Carlson said.
In a show of solidarity with Hickman, women from Kansas to North Carolina to Florida held “nurse-ins” at Target stores.
In Wilmington, North Carolina, more than a dozen women sat comfortably on the ground with their legs crossed while nursing their babies, most of whom were covered by wraps or blankets. Similar scenes played out at Target stores in Sarasota, Florida; Wichita, Kansas; and Houston.
“Things like this are really wonderful because it takes a lot of mother-to-mother support and even though none of us know the mother in Texas, it’s just a matter of everyone pulling together and saying, it is OK, don’t feel bad about it,” Emily Barnhill, mother of an 18-month-old boy, told CNN Wilmington affiliate WECT.
A Utah woman told to stop nursing in a Whole Foods also sparked a nationwide “nurse in” and in the UK, a breastfeeding mom organized a nursing “flash mob” after being told to stop breastfeeding in public.
The lesson: don’t mess with breastfeeding moms who know their rights! Power on!