A teen who got pregnant was recently outed by Target stores, reports the New York Times in a story on how the mega store targets and markets customer reports.
After making pregnancy related purchases, the store’s marketing system started sending baby-related coupons to her home. After the teen’s dad saw them sent to his young daughter, he went to Target to complain only to discover the news. Sad, but I wouldn’t blame Target. Most people know that stores routinely send you targeted ads and deals once you pony up your address by either paying with a card, signing up for their card or filling out contest surveys . I saw someone in a comment to one story try to call it a legal violation of the law that protects health records and rights, but I’m not sure about that.
Target does this for many women and cannot filter who is who. It’s too bad dad had to learn of his little girl’s condition this way but so is the way of the world. What do you think? Am I off base? Was Target in the wrong here? Was the girl at fault for not paying for her pregnancy-related needs with cash?