My maternal grandmother died in childbirth in Sierra Leone, West Africa while giving birth to one of my great aunts several decades ago.
That is why while attending this year’s BlogHer 2012 conference, I was happy to learn of model Christy Turlington‘s charity “Every Mother Counts” which works to lower the maternal mortality rate in impoverished countries world wide. Sierra Leone and women in my native country are among the largest beneficiaries of Turlington’s efforts.
Recently, Turlington teamed up with Ergobaby, a premium baby carrier and gear brand, to create a carrier made with a print designed by a West African woman from Togo. Turlington herself selected the “Umba” pattern which merges the unique sensibilities of African textile design with a stylish, one-of-a-kind twist on products Ergobaby makes for parents’ every day use. The designer, Chantal, and her family in Togo use the batik method to make textiles as a trade and earn money.
Purchases of the special edition Ergobaby carriers featuring the Every Mother Counts design will go towards providing medical care for a woman in poor regions of the world.
Turlington talks about the campaign here: