It’s back to school shopping time. A recent survey from e-commerce shopping site PriceGrabber revealed that 68% of consumers plan to spend up to $500 on back-to-school shopping this year. That is up from last year’s 63% in the 2012 version of the report. A smaller percentage, 17%, plan to spend between $500 and $1,000, with 15% indicating that they have no back-to-school shopping budget at all.
The results also showed that more and more consumers plan to use digital, mobile and online shopping than in years past. Thirteen percent said they will shop using their mobile phone compared to 6% last year. Another 16% said they will use their tablet compared to 8% last year. And while 69% will shop online, 58% will shop in brick and mortar stores and 11 percent through a printed catalog.
The survey of 2,191 online shopping consumers was conducted between June 17 and July 8, 2013.
The rest of the results are summarized in the below infographic.