When Mariah Carey and Nick Canon welcomed twins Monroe and Moroccan to the world, they famously gave the babies the moniker “dem babies” – slang for them babies and proceeded to create a website for them. The branding has stuck.
Similarly, some may recall during the spring 2013 season of the BravoTV show Real Housewives of Atlanta our Bellyitch Bumpwatch alum Kim Zolciak and castmate Kandi Burruss feuded over the baby name Kash. Upon hearing Burruss’ plans to possibly name her next child Kash, Zolciak let Burruss and the audience know that she had already taken out a trademark for that name so they could be the only ones to capitalize off the name.
Also, in 2012, Beyonce and Jay Z filed to trademark the name Blue Ivy even after a wedding planner whose business name was Blue Ivy claimed she already owned the rights to that name.
In the social media world, we are noticing that celebrity parents and past Bumpwatch moms like Jaime King (#JamesKnight), Autumn Reeser (#FinnWarren) and wife of NBA star Chris Bosh, Adrienne Bosh (#DylanSkye) are attaching their baby’s hashtags to pics they share of them in social media.
They’re not necessarily doing that for copyright purposes but more likely to easily catalog photos of them for later use.
Nonetheless, the effort is a sort of branding of the baby and could possibly be used later in some fashion.
It’s all quite interesting don’t you think?
photo: Ed Burke for Beyonce.com/AP