Tomorrow is the MTV Video Music Awards (VMA) and in an effort to combat all the negativity shared by and between young girls and women in social media, Dove wants to shift the dialogue from all the recent controversial headlines related to Miley vs. Nicki, Nicki vs. Taylor, Taylor vs. Katy, or any combination of the three.
They recognize that loads of real girls and even celebs like P!nk and Selena Gomez have recently been the victims of social media attacks based on their looks alone.
During the VMAs this weekend, Dove is encouraging women and girls to #SpeakBeautiful when posting comments about other women on Twitter. The #SpeakBeautiful campaign launched earlier this year on Oscar night and we’re taking it to the next big event, the VMAs, to help change the social media conversation that affects our self-esteem.
In fact, we know 8 out of 10 women encounter negativity on social media that is hurtful/destructive to their self-esteem and it’s time for a change.
Since it launched the campaign, Dove states it has seen 69% more positive Tweets pertaining to how women talk about their own appearance, versus the previous year.
Tomorrow, @Dove on Twitter plans to monitor the language said about women by other women.
Join in and Be Kind.
#SpeakBeautiful