Target launched its brand new kids brand at at Pier 6 at Brooklyn Bridge Park on July 21, 2016 in Brooklyn Borough of New York City on Thursday, July 21 and a bunch of our Bellyitch Bumpwatch alums, including currently preggers Blake Lively were there.
In addition to the second time mom-to-be, Camila Alves McConaughey, Jenna Dewan-Tatum and Rachel Bilson were in the house as well.
The brand is called “Cat & Jack” and is meant to be trendier and cool, based on feedback the Minneapolis-based retailer collected from hundreds of kids about what they want to wear.
The band includes uniform pants and leggings are all made with trademarked Tough Cotton that Target says actually gets stronger as it’s washed. And all Cat & Jack pocket bags, girls’ denim and swimwear are made out of a recycled polyester called Repreve. Nice!
SHOP THE COLLECTION
h/t CBS
photos: Getty for Target
Cat & Jack® Toddler Girls’ Woven Pleated Scooter – Cat & JackTM • $9.99
Cat & Jack® Toddler Girls’ Melissa Mary Jane Shoes Cat & JackTM • $14.99
Cat & Jack® Girls’ 3 Pack Braid Cat & JackTM • $5.99
Cat & Jack® Girls’ Neely Diva Fringe Ankle Fashion Boots Cat & JackTM • $27.99
Cat & Jack® Cat & Jack Girls’ Flower Headband – Navy • $6
Cat & Jack® Girls’ Cable Knit Cardigan Sweater – Cat & JackTM • $14.99
Cat & Jack® Baby ‘Smart and Strong’ Graphic Tee Cat & JackTM – Black • $4.50
Cat & Jack® Girls’ Backpack Handbags Cat and JackTM -Pink Dogs • $16.99
Cat & Jack® Girls’ Chevron Backpack Cat and JackTM – Pink • $16.99
Cat & Jack® Toddler Girls’ Jaye Metallic Fringe High Top Sneakers Cat & JackTM • $21.99
Cat & Jack® Toddler Girls’ Jen Floral Canvas High Top Sneakers Cat & JackTM • $19.99
Cat & Jack® Toddler Girls’ Short Sleeve Ponte Knit Jumper – Cat & JackTM • $11.99
Cat & Jack® Toddler Girls’ Maxine Zip Up Scrunch Boots Cat & JackTM • $26.99
Cat & Jack® Girls’ Woven Plaid Jumper – Cat & JackTM • $14.99
Cat & Jack® Girls’ Snap Closure Backpack Cat and JackTM – Multicolored • $16.99