Why did Lady Gaga‘s fanatical followers pose as soccer moms to get radio stations to play the long-awaited single from the mega star? Because they can.
The fan site GagaDaily started a campaign to support her by telling Gaga’s stans called monsters that “radio hosts hate homosexuals and stan twitters, it’s a fact”. Therefore, they aimed to create buzz for her new song, “Perfect Illusion“, before it was released. The “Bad Romance” singer’s stans encouraged all the fan site members to create fake accounts to appear like soccer moms.
One post on a private bulletin board suggested to fans: “Make an account with a soccer mom selfie avatar, make your username something like ‘ilovemykids123’ and write a bio about how you have three kids and a husband.”
And so they did!
@kiis1065 @ladygaga My daughter Kaylie already texted me about this! She’s super pumped. This will be a must while we carpool to school 🙂
— Bethany Joan (@mamabethanyjoan) September 5, 2016
@kiis1065 @ladygaga oh yes! My three kids love her! Will make driving them to school easier with this playing! ❤️?
— Amy loves her family (@AmyLuvsHerKids) September 6, 2016
One member of a private board wrote, like “you will be helping radio DJ’s all over the world think that the GP [general population]is actually living for the song, therefore playing it more often,” the Guardian reported.
Eventually, the radio stations started to pick up on it.
“You don’t need to send the fake soccer mom tweets, @ladygaga fans, you already KNOW we got you! #PerfectIllusion,” Pittsburgh station 96.1 KISS wrote. After all, most of the accounts were created this month. doh!
And for those stations who didn’t know, they could have learned about the contrived excitement when the story got picked up by sites like BuzzFeed and Paper Magazine.
“Numerous ‘soccer mom’ accounts have been set up, all barely a few hours old, with different stories about their daughters/sons/husbands and how much they absolutely MUST hear the new Gaga, or really any Gaga at all,” Buzzfeed reporter Brad Esposito wrote.
It’s been a busy summer for Gaga who recently released a cookbook with her father; confirmed a role in A Star is Born and she also just started filming the latest season of American Horror Story.