Real Housewives of Atlanta star Kandi Burruss‘ son Ace Wells Tucker turned one yesterday and at that tender age, the young squire has over 300,000 followers on Instagram and a successful baby product line named for him, Raising Ace.

Burruss, who made millions penning chart-topping platinum hits for pops acts like TLC, Mariah Carey, P!nk, N’Sync, Destiny’s Child, Usher and Alicia Keys, is a sophisticated business mogul who runs a direct sales adult toy line called Bedroom Kandi, an online talk show, Kandi Coated Nights, her own record label and is working on opening up a restaurant in Atlanta with husband Todd Tucker, a freelance producer who met Burruss while working production for Bravo  TV.

It was a no-brainer to convert all those adoring fans of their infant son into potential buyers. The line focuses on three iconic animals; the panda bear who just like a baby eats and sleeps all day; the giraffe who with its long neck represents the growing baby into toddlerhood; and the fox who represents the transformation into a clever young child, the About page reads. “Building on this theme, the Raising Ace designs are represented in both iconic and illustrative vintage inspired forms throughout the collection,” it concludes.

Because social good is always a great way to do biz, they promise to donate a percentage of the profits from sales to non-profit organizations that support single parents, parents struggling to get by, and organizations that promote parenting education. Todd Tucker, Kandi’s husband,  was raised by a single mom and has a daughter Kaela from a previous relationship who lives with him and his step daughter Riley, who Burruss raised as a single mom, herself.

Designer Mathieu Pung is the brains behind the high quality unisex children’s products with a unique design style. Items range from $5.99 to $39.99 and are of a modest and affordable price point for the cute designs and top quality product you receive. Good stuff! Go get it, Ace!

To celebrate his birthday, he offered his followers 20% off his line! Cute and marketing savvy!