Many celebrities use their massive followings in social media like Twitter and Instagram to promote products and services they sell as part of an endorsement deal or their own brand or label.

To date, I am yet to see any celeb do a good a job promoting their own maternity wear line they sell than British actress Billie Faiers who is on the hit UK show The Only Way is Essex (TOWIE).

Faiers and her 23-year old TV personality sister Sam Faiers had launched an online boutique, Minnies, in 2011. So when the young star and her boyfriend George found out they were expecting, she made sure she featured clothes from Minnies in her IG often with a link back to the boutique’s IG page.  She needed to mix up the pose a bit, but whatevs!

Very clever and the looks are fab, even though all these below are not from her boutique! 

Baby Nelly arrived in July and Billie miraculously bounced back into shape in no time flat. ugh! luky girl. 

Anyway, check out her fab maternity looks: