A new Huggies Denim diapers ad is causing stir in Israel where a commercial for the product airs.
In the commercial, diaper-clad babies are seen posing with guitars, playfully paired up and bopping around, only some say the poses appear too sexual and are inappropriate for babies.
The diapers have been sold in Israel since 2007 and Huggies started marketing and selling them in the US in 2010.
“This video is in a long string of similar ads,” Alan E. Lawrence Kazdin, a professor of psychology and child psychiatry at Yale University told Good Morning America.
“Twenty years ago, we would have thought this ad was weird and bad,” he told ABCNews.com. “Think about the context. There are greeting cards with children dressed up as adults kissing each other in a romantic way. Dolls are provocative and children as young as 4 and 5 wear over-the-shoulder fashions. On TV, high school students have children. Shows have sex in the title. Who’s watching these? There is huge sexualization all over the place.”
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