Women are getting glammed up during labor so their post-birth photos for the gram and social media can be IG-worthy.

Seriously, the Daily Mail last month did a story about the trend and showcased several women, including influencers like Alexis Jayda (above), who have created some serious gorge looks all in between contractions.

Serious. Here is a round up of some of the women featured who still have post up on their social and haven’t deleted them by the peer pressure of being in the media and going viral: