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How to look like old money

The New Ways Wealthy Parents Show They’re Better Than You

elite

A new report suggests that the wealthy are showing off their affluence in inconspicuous ways including by breastfeeding, sending their children to private schools and sending them off with organic foods packed neatly in their fancy lunchboxes.

According to an article in BBC.com, the elite class is “eschewing an overt materialism” and instead is  “investing significantly more in education, retirement and health – all of which are immaterial, yet cost many times more than any handbag a middle-income consumer might buy.”

Interesting, no?

Author Elizabeth Currid-Halkett points out that the top 1% of income earners have increased their spending on education 3.5 times since 1996 while  middle-income spending on education has remained flat over the same time period.

Another interesting factoid Currid-Halkett suggests that the affluent signal their wealth is through the way they feed their newborns.

“While time in Los Angeles, San Francisco and New York City might make one think that every American mother breastfeeds her child for a year, national statistics report that only 27% of mothers fulfill this American Academy of Pediatrics goal (in Alabama, that figure hovers at 11%),” she writes.

Beyond child-rearing, it’s suggested that the wealthy also set themselves apart from middle class by knowing what small talk to engage in at the local farmer’s market, heck, by shopping at a farmer’s market in the first placy, and knowing which New Yorker articles to reference.

We’re not sure this is necessarily new as I’ve noted in my Amazon.com book, “How to Look Like Old Money”, you can always tell who is cultured by their ability to engage in intellectual conversations and be versed in a variety of politics to pop culture topics. But I suppose Currid-Halkett is suggesting that which particular “New Yorker articles to reference” matters even more.

But all of this subtle hints are not for nothing.

These examples reveal to the world that one possesses a certain level of  cultural capital, which in turn gives up access into social networks that, in turn, help to pave the way to elite jobs, key social and professional contacts, and private schools.

In short, inconspicuous consumption confers social mobility.

“More profoundly, investment in education, healthcare and retirement has a notable impact on consumers’ quality of life, and also on the future life chances of the next generation,” the piece continues. “Today’s inconspicuous consumption is a far more pernicious form of status spending than the conspicuous consumption of [economist Thorstein ] Veblen’s time.”

To me, this reads like sounds like social climbing just got harder.  So if you’re part of that upward mobility set who look to the aspirational class for cues, better take note and adjust!

Good luck!

Our eBook ‘How To Look Like Old Money’ is NOW available for DOWNLOAD!

Hey Friends! 
I’m so excited to announce that my latest eBook, “How to Look Like ‘Old Money'” is complete and on digital shelves NOW! 
This is the eBook version of a popular blog post I wrote years ago that I’ve seen other authors, websites and bloggers borrow and use as an inspiration for their own version and literary projects on the topic.
I know the title may sound a bit superficial and shallow. Yeah. Yeah. Yeah. But trust me, if it’s not for you, it is for someone you know and others out there. I know because I’ve studied the analytics of the number of search queries for this insight and it’s up there! 
So I aim to give the people what they want in an easy to digest, visually stimulating format.
It’s that quick little guide for that gal or guy who aspires to give off the appearance of being from the upper echelon, blue-blood class without breaking the bank! It’s the ultimate how-to for that snob or bourgeoisie wanna-be! Alternatively, if your interest is piqued by the topic, this book offers you that insight to quench your curiosity. 
And at $5.99, that’s a steal! It’s less than the cost of a venti latte and a scone at Starbucks and you’ll be edified for life! You can even weave it in social conversations later, maybe. 
How do you like my pitch?! (smile)
This is my 4th ebook in a series of about 12 fashion and business blogging ebooks I’ll be publishing over the next few weeks. This time, rather than publish on the lesser-known platform Gumroad or the business presentation platform Slideshare, I’m offering the last series on Kindle! 
They will be available on iBooks and Google Books in coming days too!
Woot! Woot!

Download “How to Look Like Old Money” for just $5.99 on Amazon.com TODAY!

Here is a Sneak Peek!

THANKS FOR READING AND CONSIDERING THE PURCHASE!
AND SPREAD THE WORD OR SHARE WITH THAT SNOBBY BOURGEOISIE WANNABE IN YOUR LIFE! (SMILE)
DOWNLOAD IT FOR KINDLE HERE!

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