Parents are the best inventors for much needed products.

New mom and dad Chad and Katie Zunker were desperate for a hands-free tool to soothe their crying infant when holding her was not possible, like while traveling in the car or out and about. She was a bit on the collicky side and seemed to cry incessantly.

That’s when the Austin, Texas couple used a technique they read in one of the endless parenting books they had purchased while pregnant. Katie “shusssshed” into a tape recorder and then placed the recording near their daughter Anna when she’d get fussy and she’d calm down immediately.  After some friends asked for the same concept, the two went to prototype a commercial device and the Shusher was born!

The doctor-tested tool mimics the sounds of the womb. The product’s rhythmic shushing engages a baby’s natural calming reflex and reminds her or him of inside the womb, where there is a constant inundation of sounds form blood flow and other in utero noises.

Ingenious! Probably great for a brand new baby still getting used to this world.

It cost $34.99 alone and $49.99 for a gift set kit on their website.

Consider getting one for your new baby! I did NOT get one to review and test out so I can not attest for whether it will work or not but you can check out this video the makers tout is an example of it working in action: