The proceeds from the clothing sold in Serena’s store benefit Yetunde Price Resource Center, named for Williams elder half-sister who was gunned down in Compton in 2003. YPRC offers resources to victims of direct or indirect senseless violence.
All of the 44 items sold were marked down 25% off and more and the prices were quite reasonable starting at $10.
This is not Williams’ first foray either into fashion. The Tennis Star launched her own clothing line “Serena” in 2018.
Williams is following in her husband’s StartUp footsteps by joining the PoshMark board and has been on the board of consumer survey start-up SurveyMonkey for two years now.
Williams has said she’s learned more about Silicon Valley since meeting her husband Alexis Ohanian, co-founder of Reddit and a handful of other start-ups.
Check out the closet and check back to see when new items come up for sale.
And visit my store too while you’re there!