Designer and Bellyitch Bumpwatch alum Stella McCartney is paying tribute to her mother for Breast Cancer Awareness month by designing a feminine and fashionable mastectomy recovery bra. Linda McCartney died at 56 in the late 1990s from the disease.

Breast Cancer is the most common cancer among women of all backgrounds and is the second common cause of death for white, black, Asian/Pacific Islander, and American Indian/Alaska Native women, according to the Center for Disease Control and Prevention.

“We wanted to bring something feminine and beautiful into a bra that is taboo,” McCartney told The Telegraph. “There are so many different emotions attached to the tragic realities of having had a double mastectomy, many cultures are unaccepting and terrible things happen to women both physically and emotionally.”

McCartney is calling the bra the Louise Listening bra after her mom’s middle name. It will be released in October and will have a pale rose with white overlay with a zipper in the front. There is no underwire and it has deep sides for support and compression to help as the scars heal.

“We just wanted to make something that allows women undergoing this to have something to be proud of, something with no shame attached,” the mom to two boys and two girls added. “We wanted women to know that you can still be feminine, have your sensuality, have all of the things that are attached to being a woman and that part of your body can still feel beautiful on the outside, as well as the inside.”

Bravo!

photos: creative commons, Getty