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Destination Maternity

Destination Maternity Files for Chapeter 11 Bankruptcy

destination maternity

Destination Maternity filed for Chapter 11 bankruptcy protection on Monday, citing a variety of factors including significant sales slumps and dwindling foot traffic, the declining national birth rate, and internal leadership shifts.

According to the bankruptcy filing, the company plans to shutter 183 stores across its existing markets in the US, Canada, and Puerto Rico. The retailer operates 458 stores total across its three maternity-focused brands, including its namesake Destination Maternity, Motherhood Maternity, and A Pea in the Pod. As the largest global maternity company, it also sells products within several major retailers including Macy’s and Bed Bath & Beyond.

As it moves into bankruptcy proceedings, Destination Maternity will attempt to find a buyer and work toward restructuring, but not without its 1,100 full-time and 2,300 part-time employees likely taking a hit. The mall brand has struggled to stay afloat amid a rise of competing e-commerce brands and rental companies that cater to expectant mothers, paired with a national birth rate that hit a 32-year-low in 2018.

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Destination Maternity Files for Chapter 11 Bankruptcy

destination maternity

Destination Maternity is going bankrupt and it really did list, among other reasons, declining birth rates as the reason for the company’s downswing.

More from USA Today:

Destination Maternity filed for Chapter 11 bankruptcy protection Monday, as the apparel company hopes to avoid the growing graveyard of fashion retailers felled by expensive leases and digital competition.

The retailer operates stores under several brands, including Destination Maternity, Motherhood Maternity and A Pea in the Pod.

The company had 446 stores in the U.S., Canada and Puerto Rico as of Aug. 3. It also operated 491 shops-within-a-shop at various department stores and baby specialty retailers.

The company plans to close 183 stores after already shuttering 27 recently, according to a court filing. Bankruptcy allows companies to escape unprofitable leases.

Founded as a mail-order catalog business called Mothers Work in 1982, the company went public in 1992, acquired the Motherhood Maternity and A Pea in the Pod brands in 1995 and expanded rapidly in the years thereafter.

But the company, in a court document, blamed the retail industry’s turmoil, declining birth rates, high rents and leadership turnover for faltering. The company has had five CEOs in the last five years.

Kate Middleton maternity fave Madderson London hits a US store

One of the designers that Kate Middleton wore while pregnant with her daughter has hit the US shores!
Luxury British label Madderson London will be sold in US maternity apparel designer and retailer A Pea in the Pod starting next month. 
The store will start by stocking five Madderson styles including an exclusive version of Catherine Duchess of Cambridge‘s  Naomi shift dress (above). The A Pea in the Pod version is made of navy jersey, updated with new French tweed in green, gold and white statement accents on the pockets and hemline.
The label was founded in 2012 by Sara Madderson and Helen Hughes and features maternity and womenswear targeting style-conscious fashion mavens. 
The initial collection will also feature a silk dress, solk tops and a navy cardigan ranging in price from $155 to $299. It will also be available at select Destination Maternity stores. 
New styles will stock in the Fall.

A Pea in the Pod is a fave and has been worn by many of our Bellyitch Bumpwatch alums including Jessica Simpson, Heidi Klum, Jessica Alba, Salma Hayek, Nicole Richie, Amy Adams, Busy Philipps and others.

Here are the other styles:

Silk Adjustable  Bow Neck Maternity Top

Button Embellished Maternity Cardigan

Elbow Sleeve Pleated Maternity Dress

Elbow Sleeve Pocket Maternity dress, a version of Kate Middleton fave “Naomi” dress

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