The big game is tomorrow evening. Who are you rooting for? The 4x Super Bowl champions New England Patriots or the Atlanta Falcons. I know for certain our Bellyitch Bumpwatch alum Gisele Bundchen will be Team Patriots. After all, she is married to its longtime famed quarterback Tom Brady.
I’m not for certain, but I will take a guess that the scores of other celebs we’ve “bumpwatched” who live in the Atlanta area will be cheering for their home team.
With the big game one day away, the teams are focusing on their game plans and the advertisers are doing the same. Although a SuperBowl ad is a yearly tradition for some companies, others save their entire ad budgets for the exposure.
Over the past 30 days, there have been more than 75,000 social posts related to SuperBowl Advertising, but 40,000 of those have been posted just in the past seven days, according to international social media analytics firm Talkwalker.
So, who’s leading the way in pre-game SuperBowl ad hype? Over the past seven days, Snickers has been mentioned in relation to the SuperBowl 5,046 times, while Skittles comes in second at 4,444 and Mr. Clean 4,278.
In its SuperBowl ad debut, Mr. Clean has gotten a lot of buzz with its new take on cleaning, with this USA Today post claiming “Mr. Clean Gets a Little Dirty in New Ad” and garnering more than 28,000 likes.
One company that has received a lot of attention is Heinz – for choosing to not advertise in this year’s big game, but instead investing that $5 million plus that it would have spent on an ad in giving its employees the day off the Monday after the SuperBowl, using the hashtag #smunday, a campaign to make SuperBowlMonday a national holiday. Heinz may be on to something, as SuperBowlMonday as a national holiday sounds like a good idea to many Americans and the hashtag has caught on with more than 2,800 social posts in the past seven days.
With multiple ads for multiple brands, Anheuser Busch is getting a lot of mentions – but is still only in fifth place among brands mentioned. But this trailer for its ad for Budweiser, racked up 23,000 Facebook views.
In the last 24 hours, no company has been mentioned more than Skittles, with more than 3,000 posts in just the past day, featuring Seattle Seahawks star Marshawn Lynch taking the candy to Houston, Scotland.
Among the top hashtags trending over the past week, Skittles’ #TasteTheRainbow has realized an increase of more than 4,000 percent in the past week, while Intel’s #ExperienceMore has jumped 143 percent.
Trending brands related to the SuperBowlinclude Mr. Clean, up 931 percent in the past week, Ford Motor Company up 274 percent and SuperBowl participant The New England Patriots, up 256 percent.
Talkwalker (www.talkwalker.com) is one of the world’s leading social data intelligence companies. Its cutting edge technology provides actionable social media insights through real-time social listening and advanced social media analytics. Talkwalker helps marketers to prove the value of their social efforts and significantly enhances the speed and accuracy of business decision-making. Talkwalker’sstate of the art social intelligence platform monitors and analyzes online conversations on social networks, news websites, blogs, forums and more, in over 187 languages. Its 1500 servers process posts from 150 million websites every day. Talkwalker’s unique social intelligence software was selected to become a Twitter Official Partner in 2014.
Kristin Cavallari‘s second pregnancy with her husband Chicago Bears quarterback Jay Cutler reminded us that many of our Bellyitch Bumpwatch alums are married and/or partners with professional athletes.
Like Cavallari, who is a shoe designer and TV host, Gisele Bundchen is also married to an NFL quarterback, New England Patriots quarterback Tom Brady.
It’s always interesting to note the height difference with some pairs, like: Adrienne Bosh and her husband Miami Heat NBA player Chris Bosh, Nashvilleactress Hayden Panattiere and her fiance Heavyweight boxing champ Wladimir Klitschko, and Savannah Brinson and Cleveland Cavaliers NBA player LeBron “King” James (in article header).
Scandal‘s Kerry Washington keeps her relationship and marriage to hunky former NFL cornerback Nnamdi Asomugha secret but when spotted out, they both look adorbs together, as do Kim Zolciack-Biermann and her husband Troy Biermann of the Atlanta Falcons. Though, the very gorgeous Biermanns are very public as can be seen up and down Kim’s Instagram page.
And the “other” footballers (soccer) from across the ocean include Caroline Berg Eriksen and her husband Norwegian Premier League football player Lars-Kristian Eriksen, and the very fashionable and chic A-List couple Victoria Beckham and her retired football star spouse David Beckham.
Representing the Hockey League are Hilary Duff and her Canadian professional hockey player estranged hubby Mike Comerie (whom she is currently divorcing from) and Carrie Underwood with her NHLNashville Predators hubby Mike Fisher.
Finally, Monica Brownand her ex NBA star hubby Shannon Brown have one of the most endearing relationships and a wonderful blended family. Same with Evelyn Lozada and her hubby LA DodgersMajor League baseball star hubby Carl Crawford.