Today is World AIDS Day. All around the world and the United States various foundations, philanthropic organizations, companies, governments and other bodies are raising awareness of the ongoing fight against the deadly disease and HIV.
Three of our Bellyitch Bumpwatch Alums, Jessica Alba, Gwen Stefani and Rachel Zoe have teamed up with aden+anais baby product manufacturer of warm and cozy receiving and swaddling blankets. They’ve designed three Special Edition Organic Swaddle blankets that will be sold on Alba’s Honest Company website and AdenAndAnais.com for $54 as part of the global initiative (PRODUCT)RED.
One hundred percent of the profits which amounts to 25% of the retail price will be donated to the Global Fund to fight HIV and AIDS.
Together with RED, aden + anais is trying to make the dream of an AIDS-free generation in Africa a reality by 2016.
Please Help that cause!
