American Baby magazine and Fit Pregnancy have gotten married and are having a baby!
Well really, the company that acquired both media properties will be co-joining the two assets in a way to amp up the other’s strengths.
From a recent press release:
Meredith Corporation the leading media and marketing company serving more than 100 million unduplicated American women, announced today that it will launch Fit Pregnancy and Baby beginning with the February 2016 issue.
Meredith will produce Fit Pregnancy and Baby incorporating the best of American Baby magazine, with American Baby’s readers receiving the new and enhanced Fit Pregnancy and Baby magazine. Fit Pregnancy and Baby will have a continued rate base of 2 million, with a continued eleven times per year frequency, and reach an estimated multi-platform audience of 8.4 million. Meredith will continue to publish American Baby products periodically and the brand will continue to live online.
Meredith_fitpregThe current Fit Pregnancy website (www.fitpregnancy.com), which produces new original daily content, will serve as Fit Pregnancy and Baby’s digital home. The website is part of the Meredith Parents Network, which reaches a combined audience of 11.4 million unduplicated unique monthly visitors and social reach of over 5 million followers.
“The Fit Pregnancy and Baby brand reflects the modern expectant and new mom’s approach to maintaining a healthy lifestyle throughout her pregnancy and beyond,” says Carey Witmer, EVP/President, Meredith Parents Network. “We believe the brand has a strong resonance in particular with today’s audience of multicultural millennial moms who understand the importance of wellness but also want to look great and have fabulous style throughout the journey of pregnancy and new motherhood.”
Witmer notes that Meredith reaches over 60% of American millennial women across its portfolio of magazine media brands and digital properties. Fit Pregnancy and Baby will be led by the current editorial team for American Baby including Executive Editor Mindy Walker.
Fit Pregnancy and Baby will cover a range of topics important to this audience of millennial women and new moms including beauty, nutrition, maternal and baby health, fashion, wellness, and other lifestyle topics such as celebrity pregnancy and style.
“For the millennial woman, pregnancy and being a new mom is a uniquely special life stage, with its own celebrity icons, fashions, social-media trends and celebrations—like gender-reveal parties—that are unique to this generation. I’m excited to be working on the Fit Pregnancy and Baby brand and celebrating that time with our readers,” says Walker.