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Fashion Nova

I’m Actually Sad Mall Fast Fashion Is Dying

The news came this week that fashion retailer H&M plans to close 160 stores this year, and I couldn’t be more upset.

It wasn’t like the news was a total surprise. We could have expected it.

After all, similar mall staples GymboreeGAPFrancesca’s and other retailers have started to shutter down in a response to tumbling sales and revenue.

Blame it on the uncontrollable growth of ecommerce and online boutiquesand trendy shops like TopShopNasty GalRevolveFashion NOVA and others that do not have retail stores and a new generation of consumers, Millenials and GenZ, that are perfectly fine shopping for clothes, shoes and make up online and without trying them on first, we are clearly in a new era for fashion.

Still, I like “Fast Fashion”.

Maybe I’m a unicorn on this because when I posted the news on one of my Facebook pages about H&M closing stores, my more stylish friends said stuff like they had long since abandoned stores like H&M and Zara because they thought these stores had navigated away from cute, chic styles and abandoned their core aesthetic and initial appeal in exchange for the fast fashion trend.

This trend is defined as “runway to stores” and noted for cheap replicas of designer clothing. The had lost their edge and appeal, my friends said.

Meh.

But for me, a blogger and mompreneur with a full slate of activity each day, a brood of three kids and a husband, a StartUp I’m incubating and various other projects I’m balancing, fashion is not a priority.

And as a work-from-home solopreneur, it’s not that I have too many occasions to dress up because there is no office I have to check into daily.

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Cardi B Talks Postpartum Depression, Launching Fashion Nova Line

Tonight on E! News, rapper Cardi B sits down to talk about an upcoming fashion collaboration with Fashion Nova which launches on November 15.

She also chats a bit about experiencing postpartum blues and warns expecting moms or future moms that postpartum depression and other hormones or mental health-related conditions could result after they give birth.

“There is no way I could get postpartum [depression] right now,” the Bodak Yellow singer shares. “My life is great right now. I have money. I have a baby. Everything is good in my marriage. There’s no way.”

Then she talks about being hit with emotions from left field, adding: “Out of nowhere, you just feeling so vulnerable, and sad and overprotective, and you just need a lot of love and hugs.”

About the collaboration with the LA-based fast fashion bodycon clothing line which markets almost exclusively among celebrity and other online influencers:

“They are always loyal to me. It’s like a friendship now,” she said of the brand that the Business of Fashion websites states churns out 1,000 new items a week. “I’m also really proud of them. Their brand has sold so much, and I have sold so much at the same time and it’s like, ‘Yay, we did it!’ We both did it at the same time.”

According to a recent Piper Jaffray survey, Fashion Nova was the sixth most popular e-commerce site among upper-income teens, beating out brands including Forever 21, Lululemon and Adidas.

Watch a snippet below and tune in tonight at LIVE from E!