Destination Maternity filed for Chapter 11 bankruptcy protection on Monday, citing a variety of factors including significant sales slumps and dwindling foot traffic, the declining national birth rate, and internal leadership shifts.
According to the bankruptcy filing, the company plans to shutter 183 stores across its existing markets in the US, Canada, and Puerto Rico. The retailer operates 458 stores total across its three maternity-focused brands, including its namesake Destination Maternity, Motherhood Maternity, and A Pea in the Pod. As the largest global maternity company, it also sells products within several major retailers including Macy’s and Bed Bath & Beyond.
As it moves into bankruptcy proceedings, Destination Maternity will attempt to find a buyer and work toward restructuring, but not without its 1,100 full-time and 2,300 part-time employees likely taking a hit. The mall brand has struggled to stay afloat amid a rise of competing e-commerce brands and rental companies that cater to expectant mothers, paired with a national birth rate that hit a 32-year-low in 2018.
Destination Maternity is going bankrupt and it really did list, among other reasons, declining birth rates as the reason for the company’s downswing.
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Destination Maternity filed for Chapter 11 bankruptcy protection Monday, as the apparel company hopes to avoid the growing graveyard of fashion retailers felled by expensive leases and digital competition.
The retailer operates stores under several brands, including Destination Maternity, Motherhood Maternity and A Pea in the Pod.
The company had 446 stores in the U.S., Canada and Puerto Rico as of Aug. 3. It also operated 491 shops-within-a-shop at various department stores and baby specialty retailers.
The company plans to close 183 stores after already shuttering 27 recently, according to a court filing. Bankruptcy allows companies to escape unprofitable leases.
Founded as a mail-order catalog business called Mothers Work in 1982, the company went public in 1992, acquired the Motherhood Maternity and A Pea in the Pod brands in 1995 and expanded rapidly in the years thereafter.
But the company, in a court document, blamed the retail industry’s turmoil, declining birth rates, high rents and leadership turnover for faltering. The company has had five CEOs in the last five years.
Valentine’s Day is around the corner and if your significant other is planning to take you out for lunch, brunch or dinner, you’re going to want to start hunting down a look now.
There is no better style muse around than pop singer Gwen Stefani. The mom-to-three boys, Kingston, Apollo Bowie and Zuma Nesta, is known for her signature platinum blonde hair and ruby red crimson lip!
You can steal her look from when she was expecting her son Zuma a couple years back and you can do so for under $100! Begin by scoping out a reasonably price red maternity coat dress like the one Motherhood Maternity sells for about $35. Head to a retailer that sells hip trends like Target for example which sells a pretty cute low heel suede boot for around $20. You can get a decen pair of chic shades at a mall shop like Forever 21 for about $6 and a really nice leather or faux leather medicine or structured bag from H&M for also $20.
To get long lasting lip, you’re going to want to splurge a bit and go for a higher end lip stain and get a candy apple red matte lipstick from a brand like Stila, for example, which sells really high quality long-lasting gloss and lipsticks.
If none of these stores around you, click the link below and order and get them delivered to you just in time for Valentine’s Day! Good luck!
Sheer Sleeve Maternity Dress • Motherhood • $34.99 Women’s Evie Suede Boots – Merona • $19.99 stila Stay All Day® MATTE’ificent Lipstick • Stila • $22 H&M – Handbag – Black – Ladies • H&M • $19.99 FOREVER 21+ Tortoiseshell Round Sunglasses • Forever 21 • $5.90