Not to discount the loveliness of flowers, but when shopping for Mother’s Day, jewelry gifts are indisputably longer lasting. There is a staying power, sentimentality, and heirloom quality of jewelry that makes it an obvious choice for a Mother’s Day gift. Not to mention, there are infinite possibilities of jewelry that feel personal with birthstones and engraving options. After all, these are pieces that will most likely make their way down the inheritance chain to her children—even more reason to give Mother’s Day jewelry gifts with thought.

When Noura Sakkijha, CEO and cofounder of Mejuri, had her twins two years ago, she became even more focused on creating pieces that can stand the test of time: “While we have always produced fine jewelry to last forever,” says Sakkijha, “it has been important to me to create unique, beautifully crafted heirloom pieces that can remind you of a person or memory.”

And though we should celebrate mothers every year, Sakkijha brings up the good point that over this past year, so much has fallen on the shoulders of mothers—now is the time to show them our appreciation. “The past year has been difficult for everyone, but even more so for mothers who are juggling many roles. A gift that truly caters to her will mean so much. By investing in a piece she can keep forever but wear every day, the sentiment behind celebrating her also creates a memory that lasts a lifetime.”

So, by all means, buy the flowers (I would never discourage someone from buying my namesake), have the kids draw a card (really, do!) but take the below Mother’s Day jewelry gift suggestions seriously as the main gift.

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