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Bump Watch: Alicia Keys launches new fragrance

Last night, 2nd time mom-to-be Alicia Keys rocked a black and white printed top and skinny black maternity pants  with a black and white geometric printed shoes while promoting Givenchy’s newest cologne Dahlia Divin.
The platinum recording artist, who already has a son Egypt with husband of 4 years Swizz Beatz, spoke of the importance of diversity in brand endorsement when the design house announced that she would be the new celebrity spokesperson earlier this year. 
“It seems that only one type of beauty is seen as beautiful. I think it’s very important that we stretch that concept and the way that it’s viewed,” the singer-songer told Women Wear Daily, “The biggest mistake is to think that beauty is physical. 
“Beauty is so internal, and it’s about who you are and what you believe in, what you stand for,” adding “that’s what makes you beautiful. I think that’s really important to infuse into the conversation in the beauty world. I would like to see different representations of what beauty is. I’d like to see women with a little more voluptuousness.
“There’s no way in the world that we’re all a size 2, and people beat themselves up if they’re not small enough or light enough or dark enough or skinny enough. It’s tricky to navigate that.”
We do find it ironic that in the first visual images released for the campaign back in March this year (above), Keys is seen quite overly photoshopped with a longer than normal neck and a face that is much thinner than her face is in real life.
Keys is also a longtime friend of Givenchy creative director Riccardo Tisci, who is also really good pals with our Bellyitch BumpWatch alum Kim Kardashian’s husband  Kanye West.    
Small intimate celebrity world. 

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