The Y’s New Campaign Uses a Baby to Bring Family Issues to Forefront


The YMCA has a very cute campaign to align with the heated presidential season that is underway in American politics.

Zoe For President is a campaign from the national organization to try to shift the debate to talking about issues that matter to families —like the achievement gap, safe spaces, and healthy living.

Last month, Zoe picked up another celebrity endorsement: Conan Obrien! In this funny cute video, the late night talk show host asks Zoe to consider running now rather than wait until the year 2064 when she will be in her 50s.

“I know you’re only one year old, but you’re already way more mature than all the other candidates. Run now, Zoe,” O’Brien pleads. “Run now.”


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