I didn’t think it would be possible, but I’ve actually discovered the perfect bra that I want to wear every day and everywhere! Actually, it discovered me when I was offered to review a sample of the Knix Wear 8-in-1 Evolution Bra, a high-tech functional yet fashionable sports bra made of moisture-wicking, odor-absorbent fabrics.
The material is seamless and fits perfectly over your skin with no underwire or other extra elements. It’s like butter, baby. I mean, I love the way it felt while wearing it. It’s an athletic type bra and one that I’d feel comfortable wearing to the gym and everything. Since it arrived in my mail box, along with some samples of the Knix Fresh Fix Technology underwear, they have been my go-to undergarments of choice.
Back to the bra. It is the brain child of Toronto-Canada-based Joanna Griffiths and her co-founders who tested the bra on 70 different women with varying cup sizes and of all activity levels, during yoga, swimming, sleeping and working. When complete, they launched a crowdfunding campaign on Indiegogo and raised $60, 000 before later raising $1.5 million in funding from other sources and scoring major partnerships with elite brands like Spandex and the like.
The bra was created with functionality in mind and comes in sizes 32A to 38DD, and cost $55. That’s a generous and reasonable price point for a virtually everyday bra. I wasn’t privy to all of the marketing and hype that accompanied the brand’s release (it’s been featured on virtually every media outlet and was the most successful online crowdsource fundraising campaign in Canada, at one time) so I didn’t have the high expectations that others had. I searched the net and saw a few skeptics, but that unawareness was good because my feedback and reaction to the product is from the perspective a genuine first time user.
“We have created a product that women have been waiting for,” Knix Wear founder Joanna Griffiths told Mashable. “The bra, like its construction, is a chameleon: part fashion, part function, part everyday, part sports bra.”Knix claims the bra will cut down your bra count by half given that the average woman owns about 9 bras, according to SkinMag online.
The innovation behind the bra is similar to the line of underwear Knix invented that I mentioned earlier in this post, the Fresh Fix Technology, and they too come in a variety of styles, from the lacy Knixy thong to comfy seamless boy shorts.
Typically, because I am pretty modest, I avoid posting photos of myself in my underwear, but this bra is so tastefully chic that I was even cool showing it off here (well with some blur effects! lol)
…And even to wear it under a top and having it show through like with this striped shirt dress. Score! Overall, I highly recommend this bra and would even gift it to friends and family!
