Spanx founder Sara Blakely released a new book last week called “The Belly Art Project” which is a book that features over 100 women with their bellies painted creatively.
Blakely launched the initiative in partnership with the nonprofit international organization “Every Mother Counts“, founded by model Christy Turlington, dedicated to making pregnancy and childbirth safe for women everywhere. It receives 100% of the proceeds from the sales of the book.
Blakely describes the initiative as part movement, and part celebration of the mother in all of us—the beautiful, creative, inventive spirit that connects everyone. Part of the project’s vision is to present the bellies as billboards for change.
Among celebrities whose painted bellies are featured in the book are Milla Jovovich, mother of two and Kate Winslet, mother of three. Tamera Mowry-Housley is also featured and she recently shared a photo of the experience of having her belly painted.
“I’m so excited to share an incredible project I got to be a part of while pregnant with Ariah,” the TV host of FOX TV show The Real shared on her personal blog. the television personality tells blog readers. “On the pages of this book you’ll find over 100 mommas-to-be with painted baby bumps, including an appearance by yours truly.”
Tamera’s spread features her and little Aden hanging out at a lemonade stand. Mowry’s stomach is designed after a lemon and the celebrity mom appears excited to share the sweetness of a drink such as lemonade with fans.
“Thrilled to be part of@sarablakely‘s book, The Belly Art Project!” Mowry-Housley captioned a photo of her belly getting painted when she was pregnant with daughter Ariah. “Click the link in my bio to learn more about it and to see some bts photos from the shoot when I was pregnant with Ariah.”
Every Mother Counts raises awareness and provides support for moms all over the developing world. Buying the book can save a mom or baby’s life. It retails for about $22.
Mowry-Housley and husband Adam Housley welcomed Ariah last year ad are parents to son, almost 4-year old. Aden Tanner.