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Decade in Review: 10 Celeb Parenting Trends That Are Now Outdated

Having covered celebrity pregnancy, parenting and the “bump watch” for over a decade, I pride myself in being an institutional memory of the trends in this space.

As we close out on another decade, I’ve identified 10 trends that have come and gone from the past decade, including old ones that have faded out of style over time and new ones spearheaded by the recent popularity and usage of social media.

Let’s start with the trends that are

Outdated and going bye bye:

10. Million Dollar Deals for First Baby Photos

In 2007, Julia Roberts reportedly was the first celebrity to demand a six figure payday ($250,000) from PEOPLE magazine to get the rights to publish the first photos of her twins Phinnaeus and Hazel. OK magazine got a steal and paid merely a little over a half a million for pics of Gwen Stefanie’s 2 week old son, Kingston. OK Magazine lost their $2 million dollar bid for Britney Spear and Kevin Federline’s first baby pic to People magazine. Nicole Richie reportedly received $1M for her photo of son, Max and Christina Aguilera for her son.

With magazines, along with newspapers, losing tons of revenue as people start to rely on digital forms of media for news and information, it no longer made business sense to pay these astronomical amounts of money.

Also, with the advent of social media and more conscious celeb couples publishing their babies on Instagram for free, the less famous personalities who used to shop for first photo deals found there was no longer a market for them.

9. Pregnant Nude Covers

After Demi Moore posed on the cover of Vanity Fair magazine in 1991, it became a thing for stars to do the same.  Since then, Christina Aguilera, Mariah Carey, Nia Long and many more graced covers in the buff while expecting.

Soon, it became more of a quick and easy way to get publicity and attention, and eventually the public interest in them waned.

The last big photo issue was of Alanis Morissette in 2016. She did an undercover water shoot but the naked baby bump photo thing is more or less passe and not a public rosy stunt many will do.

8. The Celebrity Bounce Back

Around the same time that gossip magazines started to cover celebrity parents, we saw a lot of photos about the “bounce back”. It was as if it was a competition to see who could pop up slim and trim months or even weeks after baby.

It was ridiculous for several reasons: 1) a lot of the covers were photoshopped; 2) some of the celebs either genetically were predisposed to lose weight fast or underwent surgical procedures to quickly trim down after baby; 3) it set up a dangerous standard given that a lot of celebs have private chefs and trainers to help them lose weight fast; and 4) it sent a damaging message to women who should be concerned with safely healing from delivery and focusing on nursing and connecting with their newborns.

In any event, those magazine covers are not as common as before. In fact, a bunch of celebrity women like Chrissy Teigen, Blake Livey, Mila Kunis and others have spoken out about the ridiculous expectations on them to return to their pre-pregnancy form after baby.

The industry has gotten the message and do not sensationalize the bounce back as much as before.

7. Sponsored Baby Showers

Once upon a time, celebrities were approached by companies and brand representatives to host a baby shower for them in exchange for promotion of their products. The companies knew there were tons of promotions that came with the exposure.

Amazon.com sponsored Khloe Kardashian’s baby shower in 2018. Although the trend is dying out, over the past decade, Danielle Jonas and her husband Kevin celebrated a baby shower thrown by Fit Pregnancy magazine.

Also, Burt’s Bees was among the sponsors of Kourtney Kardashian’baby shower when she was pregnant with daughter Penelope. Similarly, Le Bebe CoCo  was among Kristin Cavallari‘s baby shower sponsors. Target hosted Beverley Mitchell’s baby shower. Several liquor companies provided the libations for cocktails served up at Love and Hip Hop’s  Yandy Smith‘s baby shower.

Jaime King enjoyed some fab brand goodies at her shower.  Ecoya‘s Sweet Pea & Jasmine home fragrance collection, a pink Quinny Buzz Special Edition stroller, a mamaRoo baby swing, a pink Hoppop Bath tub, a pink Little Giraffe Luxe Blanket, a Timi and Leslie diaper bag and a 5 ft. custom-made giraffe by Melissa and Doug all contributed to Victoria Beckham‘s baby shower.

Finally, Belly Bandit sponsored Jewel’s baby shower.

While this trend continues, audiences do not respond as favorable to them any longer and the comment section on sponsored baby showers are sometimes filled with negative commentary from fans who want less rich new parents to be showered with the gifts.

SOCIAL MEDIA DRIVEN

6. Hiding Children’s Face in Social Media

We famously were contacted by Stella McCartney’s reps over 10 years ago to remove paparazzi photos of her traveling with her children in the street posted on the blog. A few years later, Kristen Bell and husband Dax Shepard launched a campaign in 2014 to get a California state law passed to protect children of celebs from paparazzi. Others have done the same.

Eva Mendes and Kerry Washington do not show their kids in public or social media at all.

In the social media era, a few refuse to feature their children in social media or they hide their faces when they do: Zoe Saldana, Beyonce, brit star Rochelle Humes, Kylie Jenner  and Jenna Dewan all have done that in the past or continue to.

5. Celebrity Kids Instagram Accounts

On the flip side, several less famous stars realize the tremendous money making and marketing opportunities in giving their children their own account and branding their name and fame from birth.

It’s a pretty recent phenomenon, but starting with , DJ Khaled who launched an Instagram account  for his son Asadh in 2016 when Baby Khaled was just one month old, many celebs have created accounts for their kids as well.

Little  Asadh now has 1.8M followers, Gabrielle Union and Dwayne Wade‘s 1 year old daughter Kaavia James boasts 1M followers and Michael Phelps’ 3-year old son Boomer Phelps  now has 665K followers of his Instagram page.

I think the youngest baby to get an Insta was Cali Clay Shephard, daughter of model Chanel Iman and Sterling Shepard whose account was opened at just 16 days old.

This is a trend that is not getting old but is growing as more realize the revenue generating options that open up with having a massive engaged following.

4.  Hiding Pregnancy to Late Trimester

From my memory in covering this topic, I think that Kylie Jenner, Anna Kournokova and a few others did the best job at hiding their pregnancies for all 9 months. It’s pretty hard to hide from the paparazzi and shield their bump during events, filming and promoting a project.

But in 2011, Evangeline Lilly managed to almost completely disguise her entire pregnancy until papps found her in Hawaii while almost done gestating her first child. Jennifer Lopez and Adele managed to hide their respective pregnancies for over 5 months.

Given how common miscarriage is, a lot of women, whether a celebrity or not, wait until the latest time possible when they feel comfortable that they will be able to carry their baby to term to announce baby news.

Hiding an early pregnancy while building a career in front of the public is not easy to do as Cardi B learned but it can be done and the more private or celebs are learning from others how to do it.

3. Launch New Career/Re invigorate Career

Also during the height of the interest in celeb baby bumps, a lot of stars who were formerly very popular but whose fame had waned were able to reinvigorate their respective careers after having a baby.

For example, Kim Karadashian West once lamented that she saw a spike in paparazzi photos whenever she is expecting.

About 10 years ago, Mommyish published a gallery of celebrities who became more famous after becoming pregnant or becoming a mom.

It is not clear is the general public is as enamored with celebrity pregnancy as it once was before so a baby may not be the career boost as it was in the past.

2. Launch a Maternity or Parenting Related Brand

Tia and Tamera Mowry famously launched a breastfeeding brand called Milky after becoming parents for the first time.  Others like Jessica Simpson, Heidi Klum and Jessica Simpson, Heidi Klum launched maternity lines or added children clothing to their existing lines as with Stella McCartney and The Kardashians after they became a mom, respectively.

Instagram famous women shift their feeds and started featuring their babies and promoting parenting and motherhood related brands as part of their new post baby rebranding.

So at least in social media, a new baby can create opportunities.

1. Being Open and Honest about Miscarriage

Micarriage is a taboo among many families. It is unspoken and women who go through it suffer in silence or keep it a secret. It occurs more often than many would believe, yet women usually keep it a secret from family and friends. It certainly taints and colors one’s journey to motherhood, whether it happened in the early weeks or mid term. A woman will earnestly never be the same after suffering through one, especially she and her partner were planning for the baby they lost.

In recent years, a lot of celebrities have been open and transparent about having gone through a miscarriage.

And a lot more are being open and transparent about losses they’ve had in the past.

From many of the stars of BravoTV‘s Real Housewives of Atlanta to Pretty Little Liars star Shay Mithcell to Michelle Obama to Beyonce and Carrie Underwood and Gabrielle Union, openly sharing about a miscarriage or pregnancy loss is the thing to do.

Because of their influence, platform and reach, it’s awesome that these women are sharing their stories to help comfort and empathy for those who have endured it or may be unknowing about how common it is.

In the coming decade, let’s hope the trend of being relatable and real continue and we can leave behind those trends that created stress and anxiety among their followers behind.

 

Inside Chanel Iman’s Gender Reveal Part: It’s A…

Victoria Secret model Chanel Iman and her husband NFL Player Sterling Shepard are having a second baby girl.

Iman shared the news about the baby’s sex following a “gender reveal” party the family attended this weekend. “Blessed with another baby girl on the way 🎀💗🎀,” she captioned an Instagram photo of herself, hubby and the couple’s 1-year old daughter, Cali Clay.

Guests were treated to a multilayered white cake which Iman shared in Instatory videos of the event. They each wore the adorable pink pajamas Iman gifted to each of attendees along with pink handbags.

Chanel and Sterling began their relationship in 2016, and announced their engagement in December the following year.

The tied the knot on March 3, 2018 in Beverly Hills.

Chanel Iman and Sterling Shepard Are Expecting Again {Irish Twins Alert}

It looks like model Chanel Iman is set to deliver the other half of Irish twins!

The IMG model confirmed to US Weekly that her family will grow by one addition when she and hubby New York Giants player Sterling Shepard welcome their second child next year, less than a year before welcoming their last child.

The UK Daily Mail published photos of Iman and her daughter with mom bearing a sizeable baby bump.

The couple only just celebrated the one-year birthday of their first child, daughter Cali Clay on August 12 with the most adorable birthday party!

Earlier, Shepard had stated he was anxious to learn what his baby boy would look like, but that his wife wanted to wait until fall 2019. Well here we are!

Congrats!!

Cali is going to be a big sister!

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My little girl is 1 ?? ?? ? @pattyothonphotography

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Chanel Iman’s Newborn Beat Serena Williams’ Daughter In This Category

Model Chanel Iman‘s newborn Cali Clay Shepard has beat Serena Williams‘ daughter Alexis Olympia Ohanian, Jr‘s record for the youngest child of a celeb to have an Instagram account!

At the tender age of 3-days old, the baby girl’s Insta was up and running and already has over 7,500 followers! Baby Alexis’ account didn’t go up until the little girl born on September 1 was 16 days old.

https://www.instagram.com/caliclayshepard/

She follows behind singer and dancer Teyana Taylor and NBA’s Cleveland Cavalier player Imani Shumpert ‘s daughter Iman Tayla Iman Tayla Shumpert Jr who not only has had a verified account since a baby but is also a female junior, named after her dad — just like Alexis! (Great trend!)

Other  celebrity babies with verified Instagram pages include reality TV star, singer and businesswoman Kandi Burruss‘s son Ace Wells Tucker; record-breaking winning Olympic Swimmer Michael Phelps; son Boomer Phelps, who has 765,000 followers and, Chanel, daughter to reality TV star Cocoa  Austin and her husband Ice T.

Alexis Jr has a verified account of over 435,000 followers and has beat Ace Tucker who had over 425,000  but had 100,000 at just 8 weeks old.

Inside Chanel Iman and Sterling Shepard’s Baby Shower

Over the weekend, Victoria Secret model Chanel Iman and her husband New York Giants player Sterling Shepard also celebrated the impending arrival of their first child together at an intimate backyard baby shower in Oklahoma thrown by the leggy brunette’s friends.

The shower’s color theme was pink and Iman revealed that she is expecting a girl on her Instagram sharing photos of the blessed event.

“It’s a GIRL.” The expectant mama posted a picture of she and Sterling sitting on a pink couch outside in a lush yard with pink flowers surrounding the expectant parents.

Earlier this month Chanel attended the Fragrance Foundation Awards in N.Y.C. where she spoke to reporters and admitted that “the first term actually was very difficult” and she “was sick,” adding “I’m super anxious to meet my baby,” and after she got through her rough patch of morning sickness, “my pregnancy has been amazing,”

Hubby also opened up to the New York Post about his excitement of becoming a first-time papa.  “I’m super excited about it,” he told the paper. “On game days, I see guys…they have their babies down there, and it’s a warm feeling when you see that. I’m looking forward to it…I can’t wait.”

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It’s a GIRL ???

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The goregous Iman has also been working on campaigns and posting outtakes from shoots during her pregnancy, looking fabulous as would be expected.

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Sun ☀️day @revolve @fwrd #montenegro??

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Montenegro ?? @revolve #revolvearoundtheworld

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Grow baby bump grow

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Chanel Iman, the Latest Expecting Victoria Secret Model’s Celeb Style

Mom-to-be Chanel Iman looked radiant while presenting at the  2018 Fragrance Foundation Awards at Alice Tully Hall at Lincoln Center on June 12, 2018 in New York City.

The Victoria Secret model went with her signature  red carpet look: a floor-length sleek dress with a deep split.  That day, it was a one shoulder dress in crimson color.

It was reminiscent to the black dress she worked to the 2018 CFDA Fashion Awards at Brooklyn Museum a couple weeks earlier on June 4, 2018 in New York City.

The 27-year old joins the long list of Vicky Secret models we’ve “bump watched” on the blog including Jourdan DunnGisele  Bündchen, Irina Shayk, Shannon Click, Alessandra Ambrosio, Lily Aldridge, Behati Prinsloo, Miranda Kerr, and Bar Refaeli.

Iman and her husband, New York Giant’s Sterling Shepard, are both expecting their first child together

Victoria Secret Model Chanel Iman and NFL Hubby Sterling Shepard Are Expecting First Child

Chanel Iman is celebrating this Mother’s Day as a mama-to-be!

The Victoria’s Secret Angel is expecting her first child with New York Giants‘ Sterling Shepard.

“Our focus has always been on love and family and we look forward to instilling these qualities in our little one,” Chanel and Sterling exclusively told E! News. “We are truly blessed!”

The model shared the news on social media on Sunday just in time for Mother’s Day. “Daddy and Mommy can’t wait to meet you,” she captioned a photo of herself baring her baby bump. “As I approach motherhood I want to wish a Happy Mother’s Day to all mothers and mommies to be.”

As E! News previously reported, the couple wed on March 3 in front of family and friends in a romantic ceremony following a whirlwind four month engagement.

The bride, who was dressed in head-to-toe white while walking down the aisle, flowers in-hand, appeared to be on cloud-nine while saying her I do’s. So happy, in fact, that there wasn’t a dry eye in the room.

Back in December, the 25-year-old wide receiver popped to the question with a stunning rose gold sparkler on Iman’s 27th birthday. She later posted a photo to her Instagram account sharing the news.

“A night full of tears of happiness. I’m beyond excited to spend the rest of my life with you @sterl_shep3 you are my soulmate, my best friend, my everything!” she wrote at the time. “Can’t wait to be your Mrs.”

After meeting at Victor Cruz‘s birthday party in November 2016, the supermodel began dating the NFL star.

“When I first met him, he was in a suit and looked so sharp,” she revealed to People in August. Shepard added, “I walked up to her and bought her a drink and it was over after that.”

Congrats to the gorgeous couple on their growing family!

 Note: This post has been reposted with permission from E!