Dodge‘s commercial with people 100 years and older providing age-old wisdom was great and inspirational!
Microsoft‘s commercial about a 6-year old Braylon O’Neill who was born without tibia and fibular bones in both his legs had us in tears and happy at the same time:
And we were in tears over the Toyota commercial “To Be Dad” saluting great fathers! Yes! just Yass!!
And Dove too kept us weeping with its #RealStrength Dove Men + Care dad tribute:
And as long as the waterworks are going, how about Proctor and Gamble‘s “Like A Girl” commercial? *sniff* If you didn’t see this campaign which launched about a year ago, you may have been upset about it at first until you realize it is an empowerment message! Good job!
T-Mobile hired our Bellyitch Bumpwatch alum Kim Kardashian to do a spoof of one of those cause commercials but this time about losing your unused data. Check it:
Mercedes-Benz’ classic take on The Tortoise and the Hare fable was cute and effective because everyone can relate to the Tortoise and root him on:
We love puppies too so, naturally, the Budweiser commercial featuring a man, his puppy and some horses was another fave:
What mom doesn’t like a campaign that will get their adult kids to call them or give them free hugs!
And you get a free meal to boot! Nice, McDonald’s:
Esurance scored big with a funny commercial about the importance of getting an insurance plan tailored to you and just you, not sort of you. Extra points for giving Lindsay Lohan a gig! She needs as many as she can get.
And the most unfortunate went to Nationwide who decided to draw on the heartstrings of every mom with the endearing sad story of a little boy declaring all the wonderful possibilities in life he wouldn’t get to experience…because he died! From falling out the window or drowning in a tub or drinking Drano! Wow!
But luckily, they did score big with their commercial before featuring comedienne Mindy Kaling!
