I think I saw Kimberly Foster, creator and Editor in Chief of For Harriet first tweet about how Beyonce is currently behaving like an Instagram Influencer like the rest of us with her recent posts. The Queen B is getting prepared to get in shape for her headlining of the annual California dessert music festival Coachella by going vegan for 44 days.
But she isn’t going alone. She invited some of her 112 Million friends who follow her on Instagram to come along to the journey. She tweeted out a photo of a meal and then another of her with her dancers with the caption, “44 days until Coachella!! Vegan Time!! Click the link in my bio to join me!”
When you click the link, you are taken to a landing page which invites you to sign up. After signing up, you answer a series of questions about your appetite size, cooking habits, time allotment for prepping meals, dietary restrictions and whether you are cooking for yourself or a family. Based on your answers, the algorithm comes up with a series of vegan recipes that you can make for $14 per month or$99 per year. That’s not bad for a full body transformation for me and my entire family.
And that…ladies and gentlemen is what we call “influencer marekting!” Get it! Bey! Flex those muscles, mama!