The brand is a fave mid-range brand of cool, trendy, fashionable and chic clothing that are quality constructed with durable seams and materials that will stand the test of time in the washer and playground. The adorable threads are conversation starters and head turners because they are so cute.
Also, the colors stay. With a slightly higher price point than say Old Navy, you’re getting investment clothing that you can pass down to other children in the family when yours outgrow them and you save money getting this line versus less expensive brands which wear out pretty quickly.
It’s one of our fave brands! I love that they are advertising complete outfits now like these: (Click to see more)