![Barbie Has a New Body Cover Story](https://bellyitchblog.com/app/uploads/2016/01/Barbie-Has-a-New-Body-Cover-Story.png)
Barbie has got a new body, yall!
But is America ready for the next generation of realistic looking Barbie dolls? A comprehensive feature in Time magazine explores the background that has led to today’s unveiling by Mattel of an entirely new crop of diverse figures.
![barbie inclusive 09](https://bellyitchblog.com/app/uploads/2016/01/barbie-inclusive-09.jpg)
I’d like to call it the Ava DuVernay effect. After all, the limited edition dolls made out of the image of the award-winning director (“Selma“) sold out in minutes of it becoming available on the Barbie and Amazon site. Then, within days, the $65 collector’s doll was being auctioned off at $300 a pop. So no doubt. Mattel got the message last December that diversity sells.
So in keeping with its new direction, the toy company released today a new crop of dolls that come in all heights, shapes, sizes, skin tones and hair colors and texture.
![petite and tall](https://bellyitchblog.com/app/uploads/2016/01/petite-and-tall.png)
![original curvy](https://bellyitchblog.com/app/uploads/2016/01/original-curvy.png)
![barbie inclusive 4](https://bellyitchblog.com/app/uploads/2016/01/barbie-inclusive-4.png)
The dolls will also be set in an entirely new scenarios outside of homemaker and wife.
![barbie inclusive](https://bellyitchblog.com/app/uploads/2016/01/barbie-inclusive.jpg)
Nice. I love the game developer one!
Mattel is keeping the original Barbie dolls but will start to roll these new ones out beginning in March. You can pre-order now at the Barbie website!
But the question was put out there by a participant in BBC’s “Have Your Say” site who asked, “Are kids going to want these Barbies?”
![News about thedollevolves on Twitter](https://bellyitchblog.com/app/uploads/2016/01/News-about-thedollevolves-on-Twitter.png)
Inquiring minds, want to know. We’ll see. Here are the others
![barbie evolves](https://bellyitchblog.com/app/uploads/2016/01/barbie-evolves.jpg)
![barbie diverse](https://bellyitchblog.com/app/uploads/2016/01/PicMonkey-Collagekk.jpg)