Is America Ready for this Next Generation of Diverse Barbie Dolls Mattel Announced Today?

Barbie Has a New Body Cover Story

Barbie has got a new body, yall!

But is America ready for the next generation of realistic looking Barbie dolls? A comprehensive feature in Time magazine explores the background that has led to today’s unveiling by Mattel of an entirely new crop of diverse figures.

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I’d like to call it the Ava DuVernay effect. After all, the limited edition dolls made out of the image of the award-winning director (“Selma“) sold out in minutes of it becoming available on the Barbie and Amazon site. Then, within days, the $65 collector’s doll was being auctioned off at $300 a pop.  So no doubt. Mattel got the message last December that diversity sells.

So in keeping with its new direction, the toy company released today a new crop of dolls that come in all heights, shapes, sizes, skin tones and hair colors and texture.

petite and tall

original curvy
There’s even a ginger! I don’t think there has ever been a Barbie with red hair outside the collector’s Irish edition.

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The dolls will also be set in an entirely new scenarios outside of homemaker and wife.

barbie inclusive

Nice. I love the game developer one!

Mattel is keeping the original Barbie dolls but will start to roll these new ones out beginning in March. You can pre-order now at the Barbie website!

But the question was put out there by a participant in BBC’s “Have Your Say” site  who asked, “Are kids going to want these Barbies?”

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Inquiring minds, want to know. We’ll see. Here are the others

barbie evolves

barbie diverse

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