Luxury baby goods, which includes a stroller, car seat, and baby carrier, continue to be coveted by the rich and famous.
I have discovered that designer Jeremy Scott has bedazzled (as Slate magazine put it) a high end stroller made by the luxe brand Cybex. Essentially, Scott added his trademark gold angel wings and polished gold frame not the wheels and that alone jacked up the normally-priced $1,000 stroller to close to $1700!
The type of folks that will fork over that much for a stroller, even as an investment piece, won’t blink twice at that premium price.
Cybex, which makes strollers, car seats ($369.95) , baby carriers ($129.95) and other baby transportation products, is the choice for the A-List celebs. Cate Blanchet, Keira Knightly, Fergie, Sarah Jessica Parker, Gisele Bundchen, Miroslava DUma, Liv Tyler, Gwen Stefani and David Beckham have all been photographed pushing their tops in one these strollers.
But what struck me most was the branding. I mean I felt as though I have to be a great looking svelte Manhattan mom with great skin, great hair and a hot husband to own one of these things.
In the US, a lot of the Giggle stores carry it in the retail stores and online so the line is accessible even if you don’t live near the right zipcode.