Black Friday: Here are the BEST Stores with the BEST Deals


We’re getting closer and closer to Black Friday. There are dozens of retailers out there offering scales, deals and steals.

This year, holiday spending is expected to reach $656 billion which is up from nearly $631 billion in 2015. So we want to know that the Best Stores are out there for Black Friday Shopping.

One of my fave surveyors, personal finance website WalletHub conductedan in-depth analysis of 2016’s Best Stores for Black Friday by poring over 8,000 deals from 35 of the biggest U.S. retailers’ 2016 Black Friday ad scans.

It identified the stores offering the biggest discounts in various product categories, such as “Appliances,” “Jewelry” and “Toys.” Here are the top 10!

Best Black Friday Retailers (Avg. % Discount)
1Macy’s (63.35%)6Kohl’s (58.15%)
2Stage (62.81%)7Shopko (55.55%)
3JCPenney (62.79%)8Fred Meyer (49.70%)
4Harbor Freight (62.58%)9Craft Warehouse (45.03%)
5Gordmans (61.59%)10Sears (43.89%)

Key Stats

  • Macy’s has the highest overall discount rate at 63.35 percent, whereas Big Lots has the lowest at 23.52 percent.
  • The overall average discount for Black Friday is 39 percent. Consumers should aim for this discount amount or higher to avoid BlackFriday traps.
  • The “Toys” category has the biggest share of discounted items, 28.26 percent of all offers, whereas the “Books, Movies and Music” category has the smallest at 0.93 percent.

To view the full report and each retailer’s ranking in each product category, please visit:


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