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Dwayne Wade

Decade in Review: 10 Celeb Parenting Trends That Are Now Outdated

Having covered celebrity pregnancy, parenting and the “bump watch” for over a decade, I pride myself in being an institutional memory of the trends in this space.

As we close out on another decade, I’ve identified 10 trends that have come and gone from the past decade, including old ones that have faded out of style over time and new ones spearheaded by the recent popularity and usage of social media.

Let’s start with the trends that are

Outdated and going bye bye:

10. Million Dollar Deals for First Baby Photos

In 2007, Julia Roberts reportedly was the first celebrity to demand a six figure payday ($250,000) from PEOPLE magazine to get the rights to publish the first photos of her twins Phinnaeus and Hazel. OK magazine got a steal and paid merely a little over a half a million for pics of Gwen Stefanie’s 2 week old son, Kingston. OK Magazine lost their $2 million dollar bid for Britney Spear and Kevin Federline’s first baby pic to People magazine. Nicole Richie reportedly received $1M for her photo of son, Max and Christina Aguilera for her son.

With magazines, along with newspapers, losing tons of revenue as people start to rely on digital forms of media for news and information, it no longer made business sense to pay these astronomical amounts of money.

Also, with the advent of social media and more conscious celeb couples publishing their babies on Instagram for free, the less famous personalities who used to shop for first photo deals found there was no longer a market for them.

9. Pregnant Nude Covers

After Demi Moore posed on the cover of Vanity Fair magazine in 1991, it became a thing for stars to do the same.  Since then, Christina Aguilera, Mariah Carey, Nia Long and many more graced covers in the buff while expecting.

Soon, it became more of a quick and easy way to get publicity and attention, and eventually the public interest in them waned.

The last big photo issue was of Alanis Morissette in 2016. She did an undercover water shoot but the naked baby bump photo thing is more or less passe and not a public rosy stunt many will do.

8. The Celebrity Bounce Back

Around the same time that gossip magazines started to cover celebrity parents, we saw a lot of photos about the “bounce back”. It was as if it was a competition to see who could pop up slim and trim months or even weeks after baby.

It was ridiculous for several reasons: 1) a lot of the covers were photoshopped; 2) some of the celebs either genetically were predisposed to lose weight fast or underwent surgical procedures to quickly trim down after baby; 3) it set up a dangerous standard given that a lot of celebs have private chefs and trainers to help them lose weight fast; and 4) it sent a damaging message to women who should be concerned with safely healing from delivery and focusing on nursing and connecting with their newborns.

In any event, those magazine covers are not as common as before. In fact, a bunch of celebrity women like Chrissy Teigen, Blake Livey, Mila Kunis and others have spoken out about the ridiculous expectations on them to return to their pre-pregnancy form after baby.

The industry has gotten the message and do not sensationalize the bounce back as much as before.

7. Sponsored Baby Showers

Once upon a time, celebrities were approached by companies and brand representatives to host a baby shower for them in exchange for promotion of their products. The companies knew there were tons of promotions that came with the exposure.

Amazon.com sponsored Khloe Kardashian’s baby shower in 2018. Although the trend is dying out, over the past decade, Danielle Jonas and her husband Kevin celebrated a baby shower thrown by Fit Pregnancy magazine.

Also, Burt’s Bees was among the sponsors of Kourtney Kardashian’baby shower when she was pregnant with daughter Penelope. Similarly, Le Bebe CoCo  was among Kristin Cavallari‘s baby shower sponsors. Target hosted Beverley Mitchell’s baby shower. Several liquor companies provided the libations for cocktails served up at Love and Hip Hop’s  Yandy Smith‘s baby shower.

Jaime King enjoyed some fab brand goodies at her shower.  Ecoya‘s Sweet Pea & Jasmine home fragrance collection, a pink Quinny Buzz Special Edition stroller, a mamaRoo baby swing, a pink Hoppop Bath tub, a pink Little Giraffe Luxe Blanket, a Timi and Leslie diaper bag and a 5 ft. custom-made giraffe by Melissa and Doug all contributed to Victoria Beckham‘s baby shower.

Finally, Belly Bandit sponsored Jewel’s baby shower.

While this trend continues, audiences do not respond as favorable to them any longer and the comment section on sponsored baby showers are sometimes filled with negative commentary from fans who want less rich new parents to be showered with the gifts.

SOCIAL MEDIA DRIVEN

6. Hiding Children’s Face in Social Media

We famously were contacted by Stella McCartney’s reps over 10 years ago to remove paparazzi photos of her traveling with her children in the street posted on the blog. A few years later, Kristen Bell and husband Dax Shepard launched a campaign in 2014 to get a California state law passed to protect children of celebs from paparazzi. Others have done the same.

Eva Mendes and Kerry Washington do not show their kids in public or social media at all.

In the social media era, a few refuse to feature their children in social media or they hide their faces when they do: Zoe Saldana, Beyonce, brit star Rochelle Humes, Kylie Jenner  and Jenna Dewan all have done that in the past or continue to.

5. Celebrity Kids Instagram Accounts

On the flip side, several less famous stars realize the tremendous money making and marketing opportunities in giving their children their own account and branding their name and fame from birth.

It’s a pretty recent phenomenon, but starting with , DJ Khaled who launched an Instagram account  for his son Asadh in 2016 when Baby Khaled was just one month old, many celebs have created accounts for their kids as well.

Little  Asadh now has 1.8M followers, Gabrielle Union and Dwayne Wade‘s 1 year old daughter Kaavia James boasts 1M followers and Michael Phelps’ 3-year old son Boomer Phelps  now has 665K followers of his Instagram page.

I think the youngest baby to get an Insta was Cali Clay Shephard, daughter of model Chanel Iman and Sterling Shepard whose account was opened at just 16 days old.

This is a trend that is not getting old but is growing as more realize the revenue generating options that open up with having a massive engaged following.

4.  Hiding Pregnancy to Late Trimester

From my memory in covering this topic, I think that Kylie Jenner, Anna Kournokova and a few others did the best job at hiding their pregnancies for all 9 months. It’s pretty hard to hide from the paparazzi and shield their bump during events, filming and promoting a project.

But in 2011, Evangeline Lilly managed to almost completely disguise her entire pregnancy until papps found her in Hawaii while almost done gestating her first child. Jennifer Lopez and Adele managed to hide their respective pregnancies for over 5 months.

Given how common miscarriage is, a lot of women, whether a celebrity or not, wait until the latest time possible when they feel comfortable that they will be able to carry their baby to term to announce baby news.

Hiding an early pregnancy while building a career in front of the public is not easy to do as Cardi B learned but it can be done and the more private or celebs are learning from others how to do it.

3. Launch New Career/Re invigorate Career

Also during the height of the interest in celeb baby bumps, a lot of stars who were formerly very popular but whose fame had waned were able to reinvigorate their respective careers after having a baby.

For example, Kim Karadashian West once lamented that she saw a spike in paparazzi photos whenever she is expecting.

About 10 years ago, Mommyish published a gallery of celebrities who became more famous after becoming pregnant or becoming a mom.

It is not clear is the general public is as enamored with celebrity pregnancy as it once was before so a baby may not be the career boost as it was in the past.

2. Launch a Maternity or Parenting Related Brand

Tia and Tamera Mowry famously launched a breastfeeding brand called Milky after becoming parents for the first time.  Others like Jessica Simpson, Heidi Klum and Jessica Simpson, Heidi Klum launched maternity lines or added children clothing to their existing lines as with Stella McCartney and The Kardashians after they became a mom, respectively.

Instagram famous women shift their feeds and started featuring their babies and promoting parenting and motherhood related brands as part of their new post baby rebranding.

So at least in social media, a new baby can create opportunities.

1. Being Open and Honest about Miscarriage

Micarriage is a taboo among many families. It is unspoken and women who go through it suffer in silence or keep it a secret. It occurs more often than many would believe, yet women usually keep it a secret from family and friends. It certainly taints and colors one’s journey to motherhood, whether it happened in the early weeks or mid term. A woman will earnestly never be the same after suffering through one, especially she and her partner were planning for the baby they lost.

In recent years, a lot of celebrities have been open and transparent about having gone through a miscarriage.

And a lot more are being open and transparent about losses they’ve had in the past.

From many of the stars of BravoTV‘s Real Housewives of Atlanta to Pretty Little Liars star Shay Mithcell to Michelle Obama to Beyonce and Carrie Underwood and Gabrielle Union, openly sharing about a miscarriage or pregnancy loss is the thing to do.

Because of their influence, platform and reach, it’s awesome that these women are sharing their stories to help comfort and empathy for those who have endured it or may be unknowing about how common it is.

In the coming decade, let’s hope the trend of being relatable and real continue and we can leave behind those trends that created stress and anxiety among their followers behind.

 

These Celeb Families Won Halloween

Every year, celebrity families go above and beyond to dress for Halloween.

Here are some of the top ones.

Vanessa and Kobe Bryant and Family dressed as characters from The Wizard of Oz.

The Cast of Loose Women as Scooby Doo and Gang.

The Zuckerbergs  are a Family Garden

Ryan Lochte and family are The Flinstones

Jana Cramer and Family did the Cinderella Story

Hilaria  and Alec Baldwin and kids are Unicorns.

Cary Hart, P!nk and kids are punk rockers and Spiderman

Alannis Morissette and family went as Minecraft characters.

Whitney Bischoff and Ricky Angel and baby are Baseball glory.

Molly Sims and family also did The Wizard of Oz

Gabrielle Union and Dwayne Wade and baby Kaavia dressed as a garden too

Kim Kardashian West and kiddos dressed as The Flinstones

Andy Cohen is the Snoopy to his baby as Woodstock.

Khloe Kardashian and Baby True are Cruella DaVille and one of the 101 Dalmations

Chanel Iman’s little Cat Lady

Gabrielle Union and Dwayne Wade Welcome Daughter via Surrogate

Congratulations to actress Gabrielle Union and her husband Miami Heat guard Dwayne Wade who welcomed a daughter via a surrogate last night.

The Being Mary Jane star announced the news with a poem starting with the lyrics of Bill Withers‘ song “Lovely Day” on her Instagram and Twitter accounts this afternoon, captioning three photos of her and the NBA player giving “skin-to-skin” contact with their newborn:

When I wake up in the mornin’ love

And the sunlight hurts my eyes

And there’s something without warning, love

Bears heavy on my mind

Then I look at you

And the world’s alright with me

Just one look at you

And I know its gonna be

A lovely day

A lovely day ?

A LOVELY DAY ?????? We are sleepless and delirious but so excited to share that our miracle baby arrived last night via surrogate and 11/7 will forever be etched in our hearts as the most loveliest of all the lovely days. Welcome to the party sweet girl! #onelastdance #skintoskin@dwyanewade ❤??

Wade shared an identical photo and share on his Twitter and Instagram accounts as well. In the series of photos, Union lays in a hospital bed and bonds with the baby using a method that is important for newborn’s emotional development and growth after birth called Kangaroo care, named for the Australian marsupials that carry their newborn in their pouches shortly after birth.

The actress, who got her biggest break from her role in the cult classic pop culture film  Bring It On star had opened up about suffering through 9 miscarriages in a recent best-selling autobiography she released last year, “We’re Going to Need More Wine.

The Breaking In star writes in the book, which is a collection of essays, “for three years, my body has been a prisoner of trying to get pregnant—I’ve either been about to go into an IVF cycle, in the middle of an IVF cycle, or coming out of an IVF cycle.”

Sooo happy for them right now!! Congrats!!!! The celebrity baby girl boom continues! No news yet on the sweet girl’s name. Stay tuned!

My Last Fave Halloween Costumes Post…Promise

I know, I know. Halloween was days ago and I am still posting costume faves! This is my last post, I promise and this post includes my fave kids and celeb kids I spotted while scrolling through Instagram and social media!

Enjoy!

Cutie Fred and Wilma Flinstone spotted at FashionBombBlack Instagram page.

Tamera Mowry-Housley and daughter Ariah as Wonder Woman and Super Girl!

From Bey_hivee_ Instagram, a little girl dressed as Black’ish star Yara Shahidi 

From Dondrian Nicole‘s Instagram, the late Aaliyah from her role in Queen of the Damned movie.

We love Gabrielle Union and husband Dwayne Wade as the 1990s shamed lipsyncing duo Milli Vanilli

Tia Mowry Hardrict andsSon Cree as American soldiers.

From Taraji P. Henson‘s Instagram are three little girls who dressed like Katherine Johnson, Dorothy Vaughan and Mary Jackson from the movie Hidden Figures.

Jessica Simpson‘s brood went with a country theme.

Jenna DeWan Tatum and Channing Tatum as Sally and Jack Skellington from the movie The Nightmare Before Christmas.

Eva Marcille as Cleopatra

photos: Instagram

Androgynous Maternity as rocked by Ciara, Beyonce & Kim Kardashian

When Ciara showed up to the 2014 MusicCares Gala in a navy Lanvin mens style pinstripe suit, many scrubbed their chins, cocked their heads and went, “hmmmm.”   Not all were convinced at how fashion forward the look was for maternity wear.

Little did they know she was only channeling the spirit of her fore-mothers who rocked Androgynous maternity before her.

Behold:

Ciara has been wearing androgynous looks this pregnancy like Beyonce & Kim Kardashian did before her.

Meanwhile, the first openly gay woman athlete to sign a Nike modeling contract, WNBA player Brittney Griner was signed to model men’s apparel.
And as an ESPN.com story about the deal noted: 

Androgynous models are coveted in high-end fashion, but the trend toward gender-neutral clothing has only just begun to reach the sports world, with NBA stars Russell Westbrook and Dwyane Wade blurring the lines in their tight jeans and fitted sweaters. No sports apparel company has taken it a step further and expressly targeted the gender-fluid crowd — and whether Nike is willing to ride the edge with Griner remains to be seen. “We can’t get into specifics,” says Nike spokesman Brian Strong, “but it’s safe to say we jumped at the opportunity to work with her because she breaks the mold.

The former Baylor women’s player and current Phoenix Mercury star won the ESPY award for best female athlete in 2011 and rocked the red carpet in men’s wear the following two years.

The era of androgyny has been a thing for a while now, but is mos def an “in” thing again.

h/t

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 The Fashion Culturalist