UK stars Amanda Holden, Katie Price, Charlotte Church, Una Healy and Myleene Klass have all been seen cavorting in Crave maternity dresses, as has America’s own Hilary Duff.
The British label recently launched a designer evening dress rental service for the average mom-to-be who has a fabulous, elegant and upscale event to attend while pregnant but doesn’t want to break the bank investing in one piece she’ll probably wear one time during her pregnancy.
For £50-£150 ($78-$250), pregnant moms can rent one of six silk Crave dresses: a Maxi Dress in Black, Cream or Purple; a Raspberry embellished one shoulder maxi dress, a black embellished cocktail dress or my favorite a purple bandeau (strapless) evening dress.
They come in sensible girl sizes from 8 to 18. Dress renters pay a deposit fee and a 50% rental fee. They can wear the dress all night or for up to 14 days. No need to dry clean the dress when they’re done Crave does that for them and returns the deposit.
More designer labels should consider this option. It’s a wonderful business model.
Check out CRAVE’s Rental Collection for more details.