Canadian gossip journalist Elaine Lui is calling out non-A list Hollywood celebrities, accusing them of using their pregnancies to revive their careers and land lucrative deals.
“It used to be that if you wanted to get ahead in the industry, you’d do an independent film or get ugly or gain weight; now, getting pregnant can elevate someone from a C to a B,” Lui, founder of Lainey Gossip and a personality on CTV’s eTalk said to the Ottawa Citizen. “Is that to say people are getting pregnant on purpose? Some. But more accurately, I would say they’re leveraging their pregnancy to further their careers.”
Damning, huh? But the Ottawa Citizen article then goes out to point to Brooke Burke, Jenny McCarthy, Jessica Alba and Jessica Simpson as examples of stars with careers on the downturn who were able to score lucrative paid blogging, Weight Watchers deals, book deals and clothing lines based off new found popularity and interest based on their pregnancies.
Lui calls Jessica Alba, a mompreneur with her own baby goods company, “a mediocre, if not shitty, actress who has made a career out of getting knocked up.”
Wow. Way to dig in. But she doesn’t stop there.
“It’s as if pregnancy is a new invention,” said Lui. “The headlines are just shocking to me. ‘Drew Barrymore says she can’t imagine loving anything as much as her kid.’ Duh. Is that new? Is that insightful? No.”
University of Alberta professor Michelle Meagher jumps in to to defend the celebrities.
“I feel like this is an accusation we’re lodging at women. Like, ‘Oh look, now she’s using this as a commodity,’” Meagher told the Citizen. “I’m worried that it becomes a way of chastising them — calling them bad mothers before they’re even mothers.”
But Meagher adds that the new fascination and treatment could have the benefit of normalizing pregnancy to a public that didn’t always want to see it out and front.
It’s quite fascinating. What do you think? Is Lui being sour grapes and bitingly snarky? Is she on to something? Do you resent less popular stars maximizing the extra attention they receive when they become pregnant?
Read more about the sites exploration into the commoditization of pregnancy HERE.