According to the study, face, eye, and lip makeup sales have seen double-digit growth over the past year, with a 14.3 percent increase.
“Celebrities such as Kim Kardashian, Beyonce and Cara Delevingne have inspired a generation of women to post selfies on social media channels such as Instagram and Facebook,” said June Jensen, director of UK beauty at the NPD Group, reports BBC. The celebrity photos have attracted a new set of buyers lhoping to recreate their look.
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