Having covered celebrity pregnancy, parenting and the “bump watch” for over a decade, I pride myself in being an institutional memory of the trends in this space.
As we close out on another decade, I’ve identified 10 trends that have come and gone from the past decade, including old ones that have faded out of style over time and new ones spearheaded by the recent popularity and usage of social media.
Let’s start with the trends that are
In 2007, Julia Roberts reportedly was the first celebrity to demand a six figure payday ($250,000) from PEOPLE magazine to get the rights to publish the first photos of her twins Phinnaeus and Hazel. OK magazine got a steal and paid merely a little over a half a million for pics of Gwen Stefanie’s 2 week old son, Kingston. OK Magazine lost their $2 million dollar bid for Britney Spear and Kevin Federline’s first baby pic to People magazine. Nicole Richie reportedly received $1M for her photo of son, Max and Christina Aguilera for her son.
With magazines, along with newspapers, losing tons of revenue as people start to rely on digital forms of media for news and information, it no longer made business sense to pay these astronomical amounts of money.
Also, with the advent of social media and more conscious celeb couples publishing their babies on Instagram for free, the less famous personalities who used to shop for first photo deals found there was no longer a market for them.
9. Pregnant Nude Covers
After Demi Moore posed on the cover of Vanity Fair magazine in 1991, it became a thing for stars to do the same. Since then, Christina Aguilera, Mariah Carey, Nia Long and many more graced covers in the buff while expecting.
Soon, it became more of a quick and easy way to get publicity and attention, and eventually the public interest in them waned.
The last big photo issue was of Alanis Morissette in 2016. She did an undercover water shoot but the naked baby bump photo thing is more or less passe and not a public rosy stunt many will do.
8. The Celebrity Bounce Back
Around the same time that gossip magazines started to cover celebrity parents, we saw a lot of photos about the “bounce back”. It was as if it was a competition to see who could pop up slim and trim months or even weeks after baby.
It was ridiculous for several reasons: 1) a lot of the covers were photoshopped; 2) some of the celebs either genetically were predisposed to lose weight fast or underwent surgical procedures to quickly trim down after baby; 3) it set up a dangerous standard given that a lot of celebs have private chefs and trainers to help them lose weight fast; and 4) it sent a damaging message to women who should be concerned with safely healing from delivery and focusing on nursing and connecting with their newborns.
In any event, those magazine covers are not as common as before. In fact, a bunch of celebrity women like Chrissy Teigen, Blake Livey, Mila Kunis and others have spoken out about the ridiculous expectations on them to return to their pre-pregnancy form after baby.
The industry has gotten the message and do not sensationalize the bounce back as much as before.
Once upon a time, celebrities were approached by companies and brand representatives to host a baby shower for them in exchange for promotion of their products. The companies knew there were tons of promotions that came with the exposure.
Amazon.com sponsored Khloe Kardashian’s baby shower in 2018. Although the trend is dying out, over the past decade, Danielle Jonas and her husband Kevin celebrated a baby shower thrown by Fit Pregnancy magazine.
Also, Burt’s Bees was among the sponsors of Kourtney Kardashian’s baby shower when she was pregnant with daughter Penelope. Similarly, Le Bebe CoCo was among Kristin Cavallari‘s baby shower sponsors. Target hosted Beverley Mitchell’s baby shower. Several liquor companies provided the libations for cocktails served up at Love and Hip Hop’s Yandy Smith‘s baby shower.
Jaime King enjoyed some fab brand goodies at her shower. Ecoya‘s Sweet Pea & Jasmine home fragrance collection, a pink Quinny Buzz Special Edition stroller, a mamaRoo baby swing, a pink Hoppop Bath tub, a pink Little Giraffe Luxe Blanket, a Timi and Leslie diaper bag and a 5 ft. custom-made giraffe by Melissa and Doug all contributed to Victoria Beckham‘s baby shower.
Finally, Belly Bandit sponsored Jewel’s baby shower.
While this trend continues, audiences do not respond as favorable to them any longer and the comment section on sponsored baby showers are sometimes filled with negative commentary from fans who want less rich new parents to be showered with the gifts.
We famously were contacted by Stella McCartney’s reps over 10 years ago to remove paparazzi photos of her traveling with her children in the street posted on the blog. A few years later, Kristen Bell and husband Dax Shepard launched a campaign in 2014 to get a California state law passed to protect children of celebs from paparazzi. Others have done the same.
Eva Mendes and Kerry Washington do not show their kids in public or social media at all.
In the social media era, a few refuse to feature their children in social media or they hide their faces when they do: Zoe Saldana, Beyonce, brit star Rochelle Humes, Kylie Jenner and Jenna Dewan all have done that in the past or continue to.
On the flip side, several less famous stars realize the tremendous money making and marketing opportunities in giving their children their own account and branding their name and fame from birth.
It’s a pretty recent phenomenon, but starting with , DJ Khaled who launched an Instagram account for his son Asadh in 2016 when Baby Khaled was just one month old, many celebs have created accounts for their kids as well.
Little Asadh now has 1.8M followers, Gabrielle Union and Dwayne Wade‘s 1 year old daughter Kaavia James boasts 1M followers and Michael Phelps’ 3-year old son Boomer Phelps now has 665K followers of his Instagram page.
This is a trend that is not getting old but is growing as more realize the revenue generating options that open up with having a massive engaged following.
4. Hiding Pregnancy to Late Trimester
From my memory in covering this topic, I think that Kylie Jenner, Anna Kournokova and a few others did the best job at hiding their pregnancies for all 9 months. It’s pretty hard to hide from the paparazzi and shield their bump during events, filming and promoting a project.
But in 2011, Evangeline Lilly managed to almost completely disguise her entire pregnancy until papps found her in Hawaii while almost done gestating her first child. Jennifer Lopez and Adele managed to hide their respective pregnancies for over 5 months.
Given how common miscarriage is, a lot of women, whether a celebrity or not, wait until the latest time possible when they feel comfortable that they will be able to carry their baby to term to announce baby news.
Hiding an early pregnancy while building a career in front of the public is not easy to do as Cardi B learned but it can be done and the more private or celebs are learning from others how to do it.
Also during the height of the interest in celeb baby bumps, a lot of stars who were formerly very popular but whose fame had waned were able to reinvigorate their respective careers after having a baby.
For example, Kim Karadashian West once lamented that she saw a spike in paparazzi photos whenever she is expecting.
It is not clear is the general public is as enamored with celebrity pregnancy as it once was before so a baby may not be the career boost as it was in the past.
Tia and Tamera Mowry famously launched a breastfeeding brand called Milky after becoming parents for the first time. Others like Jessica Simpson, Heidi Klum and Jessica Simpson, Heidi Klum launched maternity lines or added children clothing to their existing lines as with Stella McCartney and The Kardashians after they became a mom, respectively.
Instagram famous women shift their feeds and started featuring their babies and promoting parenting and motherhood related brands as part of their new post baby rebranding.
So at least in social media, a new baby can create opportunities.
Micarriage is a taboo among many families. It is unspoken and women who go through it suffer in silence or keep it a secret. It occurs more often than many would believe, yet women usually keep it a secret from family and friends. It certainly taints and colors one’s journey to motherhood, whether it happened in the early weeks or mid term. A woman will earnestly never be the same after suffering through one, especially she and her partner were planning for the baby they lost.
In recent years, a lot of celebrities have been open and transparent about having gone through a miscarriage.
And a lot more are being open and transparent about losses they’ve had in the past.
From many of the stars of BravoTV‘s Real Housewives of Atlanta to Pretty Little Liars star Shay Mithcell to Michelle Obama to Beyonce and Carrie Underwood and Gabrielle Union, openly sharing about a miscarriage or pregnancy loss is the thing to do.
Because of their influence, platform and reach, it’s awesome that these women are sharing their stories to help comfort and empathy for those who have endured it or may be unknowing about how common it is.
In the coming decade, let’s hope the trend of being relatable and real continue and we can leave behind those trends that created stress and anxiety among their followers behind.
An Instagram post by Toront0, Canada-based Event Planner Barbara Nkansah went viral and has been re-shared because it simply states: “Stop Asking Women When are They Getting Pregnant”. In it is the Ghanaian-Canadian shares the hurt of being newly married and enduring probing questions and insensitive remarks by well-meaning family and friends.
“I remember being newly married and the first thing people started doing instead of greeting me was look right at my belly,” she shared. “Then when they noticed I was not pregnant the look of confusion following “oh you’re not pregnant yet” would be their conversation starter. I will never forget when just after 3 months of marriage church service ended and a member in the church who saw me yelled at the top of her lungs in front of everyone saying ‘BARBARA YOU’RE STILL NOT PREGNANT YET. WHEN WILL YOU GET PREGNANT? YOU’RE TAKING TOO LONG.'”
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This topic is an extremely sensitive one. I'll specifically speak from my own experiences with it. And the hardships us women and even men in my community face when it comes to pregnancy. ________________________________ For some reason pregnancy is something that is just automatically suppose to come after marriage. No idea who created such a rule or why such a rule exists. ________________________________ I remember being newly married and the first thing people started doing instead of greeting me was look right at my belly. Then when they noticed I was not pregnant the look of confusion following "oh you're not pregnant yet" would be their conversation starter. ________________________________ I will never forget when just after 3 months of marriage church service ended and a member in the church who saw me yelled at the top of her lungs in front of everyone saying "BARBARA YOU'RE STILL NOT PREGNANT YET. WHEN WILL YOU GET PREGNANT? YOU'RE TAKING TOO LONG." ________________________________ I remember standing their speechless because I could not believe someone could ask and act in such a way. My husband however, came to my rescue and respectfully told her everyone has plans and it's God who gives children. ________________________________ What made me so sad is what if I was really trying and had no success? What if I found out I could not conceive naturally? What if I just went through an unsuccessful expensive fertility procedure? What if I just recently miscarried? Do you know how all of these accounts affect women and men who are journeying this together? ________________________________ I always made sure I prayed for my future children regardless of when we decided to prepare. When God said it was my time, that was and the only timeline I followed through with and no one else's. ________________________________ Dont ever let anyone force their pregnancy timeline on you! Don't ever let anyone make you feel less of a woman or man because to them you're "taking too long." If pregnancy is something that you seek and whatever method you have to go through take it to the Lord in prayer. For it is he who provides. Photography by @mennydc5
The statistics are jarring: 1 in 8 couples have a hard time getting pregnant and at least 1 in 4 will experience a pregnancy loss. People who are trying to conceive are fed up and would like you to stop asking them when they are going to have children or even worse, “why don’t they have children.”
In the celebrity world, Gabrielle Union and Chrissy Teigen recalled being asked this question constantly because they were with their spouses for several years without producing children and people just couldn’t stop asking a very personal, imposing and insensitive question not know that they were indeed trying but failing at it.
Please stop asking women (AND MEN!) when they are having kids or, even worse, why they don’t have children.
I remember the words of Assistant Professor Rondrea Danielle from Bethune-Cookman College on Facebook last year:
“Getting pregnant is hard.
Sustaining pregnancy is hard.
Giving birth is hard.
Raising a baby is hard.
So asking folks why they don’t have kids is both inconsiderate and insensitive (it also isn’t your business), and it needs to stop now.
We have no idea how much women go through to get pregnant and then bring a baby into the world.”
Conduct a Google Search and you’ll encounter dozens of articles from women and lifestyle and advice sites about this very topic and also demanding that they not be asked the question when they gain weight. Phew!
Here is a summary of a few:
Yes, My Sister Is Pregnant, Now Stop Asking Me When Will I Get Knocked Up
Sorry, nephew, you won’t be getting any cousins from me anytime soon (or at all). -The Odyssey Online
Stop asking women when they’re having kids – Asian One
When will we stop asking ‘What are you, pregnant? – Austrian Adoption
Kylie Jenner recreated the Barbie in a box. It was one of several costumes she wore this season. She went as a Butterfly in a mommy and me photo with her daughter and as a Victoria Secret Angel group costume with her sisters. (see below)
The winner might be Joe Jonas and Sophie Turner killed as Gomez and Morticia Addams complete with Thing on his shoulder! Best hands down in my opinion this year!
oh I think Heidi Klum as Princess Fiona and Tom Kaulitz as Shrek as is up there too!
Alicia Keys went over the top but in a good way as a Ninja. I mean, she had her entire costume as part of a movie poster and all with the credits including her children and husband.
Beyonce paid homage and tribute to Lil Kim last year and this year, she went with another icon: Toni Braxton. She dressed as the pop crooner’s cover album for “Another Sad Love Song.”
Actress, former model Jaime King dolled it up as Joan of Arc at Just Jared’s Halloween party presented by Carls Jr.
Ciara‘s costume portrayal of Black Panther heroine Nakia from Black Panther is 10X Levels Up! She did Wakanda right!
Crazy Rich Asians actor Harry Shum Jr. was boss as Eric Draven from the 1994 film The Crow,!
I wanted to go as Ariana Grande this year but I don’t think anyone did her better than Kourtney Kardashian did!
Chrissy Teigen and John Legend killed as Queen Elizabeth the II and Prince Phillip.
Jessica Simpson and Eric Johnson as Danny DeVito and Arnold Schwazzeneger in “Twins”
Kelly Clarkson as a penguin and Jennifer Hudson as Catwoman
The Kardashian/Jenner girls were blessed to have Victoria’s Secret loan them actual angel wings so they can dress as true Angels for Halloween.
My fave is Kourt’s because she is tiny and the oldest
Bethenny Frankel could have joined the sisters because she too dressed as a Vicky Sec angel this year.
The Ladies of The Real TV talk show dressed up as iconic TV talk show hosts. Tamera Mowry-Housley was Tyra Banks. Jeannie Mae went as Ellen Degeneres. Loni Love dressed as Oprah Winfrey and Adrienne Houghton as Sally Jessy Raphael.
The TODAY show traditionally go all out for Halloween. This year, I was thoroughly impressed by Al Roker and Dylan Dreyer dressed as Marty McFly and Doc Brown From Back to the Future.
Kelly Ripa is usually a show stopper wearing a variety of looks and costumes each Halloween with her hosts throughout the years, Regis, Michael Strahan and now with Ryan Secrest. They did a bunch of 80s TV show characters this year. She did it up as as Vicki the Robot From Small Wonder.
The two of them portrayed Jeannie and Major Nelson From I Dream of Jeannie.
And one of my fave shows: Laverne and Shirley‘s Laverne DeFazio and Shirley Feeney.
Seacrest came out in a small model car like the one Ricky Stratton From Silver Spoons owned and drove in the opening sequence to that show.
Kelly Ripa, Ryan Seacrest, and Art More as a modern twist on the Friends Cast.
I loved Disney Channel stars Jenna Ortega and Asher Angel as Ariana Grande and Pete Davidson. I asked my husband to go as this duo to a Halloween party we were going to and he said no. Boo!
Monica is another celebrity that puts a lot of work into her Halloween costume every single year. She dressed as Johnny Depp‘s portrayal of the Mad Hatter.
Sarah Michelle Gellar looked hot as as Harley Quinn.
Adrienne Bosh could barely be made out in her Halloween Insta share as a Ghoulish Ghost.
One of my faves because of how close to the original it was is Madison Pettis from Nickelodeon‘s Cory in the House as Coachella Beyonce
Also loved Gwen Stefani as Sally From Tim Burton’s The Nightmare Before Christmas.
Speaking of which! Gabriel Union did a great job dressing as Stefani in No Doubt’s “Just a Girl” video before heading out to her birthday party.
Here is your latest celebrity bump watch roundup:
Model Slick Woods was in labor while walking the New York City runway show for Rihanna, she says and gave birth right after! (PEOPLE)
Homeland star Claire Danes welcomed her second child this month (Celebrity Baby Scoop)
Real Housewives of Atlanta star Kenya Moore reveals she is weighing 200 lbs with a few months to go (BCK Online)
Lip Sync Battle host and author Chrissy Teigen opened up about Postpartum depression (CBS News)
The Independent explores the shift in celebrity pregnancy coverage being more authentic and real about the trials of pregnancy, labor, delivery and early motherhood and credits social media for it
Years ago, a pregnant starlet might drop out of the spotlight for a while – only to reemerge in a magazine looking well-rested and snuggling with an angelic infant.
See various People magazine covers: Jennifer Lopez in 2008, resplendent in a floor-length gown with an infant nestled in each arm, above the headline “TWIN BLISS!”; Angelina Jolie in 2006, gazing adoringly at Brad Pitt, as baby Shiloh snoozes away; Julia Roberts, looking dewy and fresh-faced in 2005 as she cradles her twins.
Now fans are starting to see a different side of postpartum celebrities: Model Chrissy Teigen shares an Instagram story that features her stretch marks and confesses that she’s “super insecure” about her body; actress Olivia Wilde posts an Instagram photo of her messy bun with the caption, “I call this hairstyle, ‘keep the kid alive’ “; tennis legend Serena Williams tweets about balancing work and her daughter: “She took her first steps . . . I was training and missed it. I cried.”
The common denominator in all those examples, naturally, is social media. The advent of Facebook, Twitter, Instagram and Snapchat made stars realize that they could connect with the public on a deeper level about personal subjects – and that fans appreciated honesty about the less-than-glamorous aspects of their #blessed lives.
“Social media has been such a game changer. . . . Celebrities are speaking directly to the fan base. Once they started doing that, things just got a lot more real,” said Kate Coyne, executive editor of People magazine. “One evolution of that concept has been celebrities sharing the realities of pregnancy, infertility, child-rearing, infancy, toddlerhood. It goes hand in hand with what social media is all about.”
Lately, celebrities have also been spilling details about serious medical issues surrounding childbirth. In January, Williams told Vogue that she had a potentially fatal complication during labor, including blood clots in her lungs.
Read the entire piece The Independent:
Chrissy Teigen is staying consistent on her opinion of the post-baby body reality.
After giving birth to her daughter Luna in April 2016, the model turned TV host said during a Today Show appearance that she didn’t think it was realistic for women to look to celebrity women as the standard for the post-delivery body.
“Anyone in the public eye, we have all the help we could ever need to be able to shed everything,” the Lip Sync Battle host then told the network. “So I think people get this jaded sensation that everybody’s losing it so quickly, but we just happen to be the ones who are out there.”
She added: “We have nutritionists, we have dietitians, we have trainers, we have our own schedules, we have nannies. We have people who make it possible for us to get back into shape. But nobody should feel like that’s normal, or like that’s realistic.”
Since giving birth to her second child, son Miles, earlier this year, the former Victoria Secret angel has found herself on the same side as most women.
In a new Twitter post about her personal insecurities, Teigen gets deep about seeing those perfect bods in social media.
“It’s crazy. I think it’s awesome people have killer bodies and are proud to show them off (I really do!!) but I know how hard it can be to forget what (for lack of a better word) regular ’ bodies look like when everyone looks bonkers amazing,” she tweeted.
She added, “also I don’t really call this ‘body confidence’ because I’m not quite there yet. I’m still insecure. I’m just happy that I can make anyone else out there feel better about themselves!”
While vacationing in Bali with her husband John Legend, she gave her fans and followers an up close look at her stretch marks on her back and thighs.
“I guess these just aren’t going to go away.” she captioned the photo. “This is my new body.”
Nice that she is embracing what so many women feel ashamed of…Bravo Chrissy!
The 32-year-old Lip Sync Battle co-host took the stage at the Los Angeles rally on Saturday with her newborn son, Miles, in her arms to introduce her husband, who performed his new song, “Preach.”
“Let go of fear and see each other’s humanity,” the mother of two told the crowd at the event. Following Teigen’s speech, Legend also encouraged people to take action and spread the word about putting a stop to immigrant parents being separated from their children at the U.S.-Mexico border
“You can’t just talk about it or tweet about it. You’ve got to do something,” Legend passionately expressed. “We wrote this song that feels right for this moment… I know a lot of us have a strong temptation to just disengage, but we can’t. We can’t do that. I can’t do that. I have to do something.”
Following the performance, Teigen took to Instagram to share a touching snap of herself and her son onstage. “Baby’s first rally. #keepfamiliestogether,” she captioned the photo.
Last week, Legend performed “Preach” for the first time at an event in Los Angeles, where ET was in attendance.
“We’ve been watching what’s happening on the border and the turmoil the world is in right now. Every time we get outraged…it feels all you can do is tweet or vent about it,” he said prior to debuting the song. “But, sometimes you have to do something. You can’t just preach.”
"We've been watching what's happening on the border and the turmoil the world is in right now. Every time we get outraged…it feels all you can do is tweet or vent about it. But, sometimes you have to do something. You can't just preach." @johnlegend debuts new song #Preach ? pic.twitter.com/amMYsgexa3
— Elisa Osegueda (@elisaosegueda) June 22, 2018
We keep up with your fave expecting and new celeb parents so you don’t have to. Here’s the news roundup:
Pippa Middleton attended her sister’s brother-in-law’s wedding in a floral dress that showed her barely there baby bump (Celebrity Baby Scoop)
Tia Mowry Hardict opens up about still having a sizeable baby bump two weeks after giving birth to her first daughter, second child (PEOPLE)
Chrissy Teigen and John Legend announced the name of her son and introduced his first photos (TIME)
Ray J and wife Princess Love welcome daughter (OK!)
Hilaria and Alec Baldwin welcome their latest arrival (Celebrity Baby Scoop)
Congrats to model and cook book author Chrissy Teigen and her singer-songwriter husband John Legend who welcomed their second child.
The Lip Sync Battle co-host announced the news on her Twitter account today.
“Somebody’s herrrrrrre! ” she tweeted with a photo of baby bottle and spirit fingers emojis. Teigen and hubby, real name John Roger Stephens. are parents to 2-year old daughter Luna.
Somebody’s herrrrrrre! ????
— christine teigen (@chrissyteigen) May 17, 2018
As with their first child, they selected the baby’s gender after going through the IVF process which allows parents to select the sex of fertilized eggs that get implanted into the mom’s uterus.
Before starting their family, Teigen was open about her fertility struggles.
The couple celebrated the impending arrival at a surprise East Coast baby shower thrown by friends and a second one hosted by their pal Kim Kardashian-West.